• 22-AUG-2013

  • SOURCE: Kia Motors Corporation

Hyundai-Kia America Technical Center, Inc. Partners With the University of Michigan on Advanced Distracted Driving and Powertrain Projects

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As an automotive leader and technology innovator, the Hyundai-Kia America Technical Center, Inc. (HATCI) has partnered with the University of Michigan on two advanced automotive engineering projects focused on distracted driving and fuel economy. As a world-renowned university with a main campus located near HATCI's Superior Twp., Mich., location, the University of Michigan provides a deep pool of top-tier scholastic talent and is a logical partner for HATCI. The new projects will pair graduate students and professors from the University's College of Engineering and School of Kinesiology with HATCI vehicle engineers to work alongside each other to produce unique solutions to ever-changing customer needs and technology challenges.

"While we've had many collaborative efforts in the past, this partnership marks the beginning of a much longer-term and more focused relationship that will continue to grow in the coming years," said Dr. Sung Hwan Cho, president, HATCI. "Combining the unbridled enthusiasm and free-spirited thinking of graduate students from a world-class university with the talented technical minds found within HATCI, we can explore new ways in which to approach significant technological hurdles in the automotive industry."