SOURCE: Kia Motors America
Video demonstrating Kia Rear Occupant Alert system is now available
- Rear Occupant Alert system uses ultrasonic sensors to detect passengers in second and third rows
- System issues three separate alerts to help prevent passengers from being left behind in rear seats1
- Kia joins coalition of automakers committing to installing rear occupant alert systems in their vehicles by 2025
As announced on September 4, 2019, Kia and members of the Alliance of Automobile Manufacturers and the Association of Global Automakers (representing a majority of automobile sales in the United States) have ratified a voluntary commitment to make rear seat occupant warning systems standard or available in most vehicles by 2025.
"Kia Motors America is proud of its commitment to safety and fully supports the application of all available technology to preserve human life," says Michael Cole, chief operating officer, Kia Motors America. "The deaths of children left in hot cars, of which there have been 41 this year and 891 between 1990 and 20183 are particularly heartbreaking. The Rear Occupant Alert (ROA) system that is standard on all Kia Telluride models is designed to help prevent future tragedies."
The ROA demonstration video is available to view and download at https://www.kiamedia.com/us/en/models/telluride/2020/videos#telluride. A version without voiceover is also available at kiamedia.com.
2 Rear Occupant Alert is not a substitute for one’s attention and may not detect all movement within the vehicle. Always check the vehicle interior when exiting the vehicle.
3 Data according to kidsandcars.org.
Press Release Download