• SOURCE: Lazar Partners

Seeing Colon Cancer in a Whole New Way



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ANCHOR LEAD: It's been twenty-years since we've seen any real innovation in the medical exam known as colonoscopy, but Brian Osuch reports on a new technology that allows doctors to see more so they can save more lives. (:60) SCRIPT: Health Care Now… Colon cancer is the second leading cause of cancer deaths in the U.S., but 90-percent of these cancers can be avoided if detected early enough. Dr. Ian Gralnek says colonoscopy is the best way to detect pre-cancerous lesions, and now the procedure has gotten even better. CUT: (Dr. Gralnek) Traditional scopes used during a colonoscopy give doctors only a limited forward view causing them to miss pre-cancerous polyps that hide behind folds. In contrast, the Fuse Full Spectrum Colonoscopy gives doctors a panoramic view of the colon allowing them to see almost twice the anatomy. SCRIPT: Seeing more of a patient's colon can allow doctors to identify a greater number of potentially pre-cancerous lesions. CUT: (Dr. Gralnek) A study recently published in The Lancet Oncology suggests doctors who used traditional colonoscope missed 41-percent of pre-cancerous polyps versus missing only 7-percent when they used Fuse. Fuse Full Spectrum Colonoscopy has three lenses and three monitors allowing doctors to see forward and on each side of the colonoscope. SCRIPT: For more, visit FuseColonoscopy.org. That's Health Care Now from EndoChoice.
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