• 01-MAR-2012

  • SOURCE: LEGO Group

LEGO Group Announces Annual Results 2011

LEGO Ninjago ship
For the 8th year running the LEGO Group captured market shares in 2011 in a sluggish toy market. The Group's share of the global market is now 7.1%. Sales rose to EUR 2514 million. "It is a highly satisfactory result reflecting a solid growth in profit. Growth in the North American market continued undiminished, and also in most European and Asian markets we were able to report double digit increases in sales," says Jørgen Vig Knudstorp, LEGO Group CEO. In the context of the LEGO Group's positive results in 2011, global LEGO Group sales are expected to continue growing, producing a satisfactory result for 2012. One of the drivers is the new play theme, LEGO Friends, which along with the existing product range should secure continued sales growth in 2012. Available material includes general views and an edited package and soundbites with LEGO CEO Jørgen Vig Knudstorp.