• 27-FEB-2014

  • SOURCE: LEGO Group

Product Innovation Secures Strong 2013 result for the LEGO Group

A successful launch of LEGO® Legends of ChimaTM, continued success for LEGO Friends and strong performance from classic lines, such as LEGO City, contributed to a very satisfactory annual result for the LEGO Group.

"In 2013 we increased our sales by 11%, outperforming the general toy market, which is a very satisfactory result. In less than 10 years, we have now more than quadrupled our revenue," says Jørgen Vig Knudstorp, President and CEO of the LEGO Group, adding:

"Continually developing and innovating our consumer offering is a key to our success, and in 2013 we successfully developed and launched products that children put high on their wish list all over the world".

In 2013 evergreen product lines, such as LEGO® City, LEGO DUPLO®, LEGO Technic and LEGO Creator, all grew double digit. LEGO Friends, launched in 2012, showed its long term potential by also growing double digit in 2013, while LEGO Legends of Chima was successfully established as a major theme globally.

Available material includes new stock shots of manufacturing and packaging of the LEGO Movie and Chima products.