• 12-JUN-2012

  • SOURCE: PricewaterhouseCoopers LLP

The End of the Digital Beginning: Challenge for Media Companies now Lies in how to Implement Digital Strategies, according to PwC

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12 June 2012 -- Despite ongoing economic uncertainty, the past year has seen global sales of tablets and smart devices reach record levels once again, underlining the growing revenue opportunities from digital delivery of entertainment and media (E&M) content and advertising to increasingly connected, and particularly mobile, consumers.

According to PwC's annual Global Entertainment and Media Outlook 2012-2016, released today, digital opportunities are now well understood by media companies, advertising agencies and advertisers themselves: the industry is approaching the 'end of the digital beginning' as rising comfort levels with digital mean that it is becoming business-as-usual. Although the 'fog' experienced in the past few years around strategic options is lifting, there is more to be done: today's challenge is in the implementation of those digital strategies. Available video includes soundbites from Marcel Fenez, PwC Global leader, Entertainment and Media, as well as general views.