• SOURCE: Procter & Gamble

Beating The Winte Blues



Audio Package, .mp3
ANCHOR LEAD: As parts of the country are shoveling out of yet another snowstorm, it's no surprise many Americans are feeling down and out. But, is there a way to beat the winter blues? Brian Osuch has the details. (:60) SCRIPT: Lifestyles, I'm Brian Osuch. The long, cold and snowy days of winter may be affecting your mood. But, Neurologist and Author of "Life's a Smelling Success," Dr. Alan Hirsch says there is a way around that… and it starts with your sense of smell. CUT: (Hirsch) The part of the brain where smell is, or the Olfactory lobe, is part of the limbic system – or the emotional brain. SCRIPT: That means you can use aromas to feel more joyful. So, when the dark days of the season get you feeling down… Dr. Hirsch recommends turning to different scents. CUT: (Hirsch) Jasmine for instance, gives you more energy and makes you more awake and alert. Or, if you're feeling stressful, try a lavender bath. Lavender reduces anxiety and reduces stress. SCRIPT: Believe it or not, even one common household chore can help you smell your way to a better mood. CUT: (Hirsch) Do your laundry, we partnered with Gain and we found that the aroma of Gain Flings! enhances joy… more than even listening to your favorite music. So, by doing laundry you can feel happier. SCRIPT: For more, visit I-Love-Gain-dot-com. That's Lifestyles from Gain.
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