• SOURCE: Procter & Gamble

Help Keep Plaque from Coming Back!



audio package, .mp3
ANCHOR LEAD: An apple a day may help keep the doctor away, but brushing twice a day can help keep plaque at bay…and help you keep your healthy smile. Brian Osuch has more. (:60) SCRIPT: Lifestyles, I'm Brian Osuch. Gingivitis, an early stage of gum disease, affects more than half of the U.S. adult population and plaque is a primary factor in the development of gingivitis. Amy Hazlewood is a Registered Dental Hygienist. Amy, what is plaque and why is it harmful? CUT: (Hazlewood) Plaque is a sticky deposit of bacteria that's just constantly forming on your teeth. It forms this invisible film and that's when we call it plaque. Your gums respond to that irritation of the bacteria by swelling and forming pockets which then can cause more bacteria to be trapped, and that leads to more serious gum problems which we know as periodontitis. SCRIPT: And is there a way to help keep our teeth healthy between dentist visits? CUT: (Hazlewood) There is a great new clinical breakthrough that was developed by Crest and Oral B. It's the new Pro-Health Clinical Plaque Control line of products. The new product line includes paste, rinse, floss and a newly designed toothbrush, that when used together, significantly reduce plaque and help prevent it from coming back. SCRIPT: For more information log onto crest-pro-health-dot-com. That's Lifestyles from Crest. I'm Brian Osuch.
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