• 16-JAN-2012

  • SOURCE: Procter & Gamble

Procter & Gamble and the IOC Launch Next Phase of London 2012 Olympic Sponsorship - Interviews

P&G and the International Olympic Committee (IOC) have launched the 'Thank You Mom' campaign for the 2012 London Olympics on the opening day of the Winter Youth Olympics, which aims to give back to mothers of athletes to make the Games more accessible. Procter & Gamble is a TOP Sponsor of the IOC and also plans to raise $5 million to support youth sports programs around the world through its Olympic campaign focusing on mothers. Available material includes an interview with Jacques Rogge, IOC President, and Marc Pritchard, P&G's Global Marketing Office, as well as soundbites from sponsored athletes tennis player Roger Federer and Paula Radcliffe, world record marathon holder.