Procter & Gamble and the IOC will be announcing the launch of the next phase of their London 2012 Olympic sponsorship on Friday 13th January at 11am CET in Innsbruck, Austria on the opening day of the Winter Youth Olympics. A live webcast of the event will be available. Roger Federer, Olympic Gold Medalist, will be joining via a live link from Australia; whilst Paula Radcliffe, Women's Marathon world record holder, will be joining from a high altitude training camp in Kenya. Event participants will be Jacques Rogge, IOC President and Marc Pritchard, Global Marketing and Brand Building Officer, P&G. The 'Thank You Mom' campaign will help improve the everyday lives of athlete's moms around the world. P&G will help thousands of moms of Olympians experience the Olympic Games with their children by providing services and event tickets in London. P&G will also commit to help establish and sustain youth sport programs around the world that will positively impact the lives of children. If you would like to host the live player on your site, please contact firstname.lastname@example.org referencing P&G webcast and we will provide you with the embed code.