• SOURCE: Prudential Financial

New Study: Majority Of African Americans Have Improved Financial Outlook With No Signs Of Stopping



.mp3 audio package
ANCHOR LEAD: A new survey highlights the confidence and optimism African Americans have regarding their finances. Brian Osuch has more. (:60) SCRIPT: Financial Fitness, I'm Brian Osuch. According to the 2015-2016 African American Financial Experience Survey, 56% of African Americans surveyed say their current financial situation is better today than it was five years ago. Alfred A. Edmond Jr. of Black Enterprise says that's good news, but more work needs to be done for future goals. CUT: (Edmond) When it comes to current day-to-day needs and financial issues, managing budgets, focusing on reducing and controlling debt, we're giving ourselves very high marks. We are not as confident with regard to long-term financial goals, saving for education, saving for our retirements. SCRIPT: Of those surveyed, 59% consider themselves a saver with only 11% viewing themselves an investor… CUT: (Edmond) The kind of do-it-yourself thing doesn't work for long-term planning. So, we need to get African Americans to really look at having a financial advisor for their family and that is really the first big step to coming up with a plan to reach those long-term goals. SCRIPT: For more, go to Prudential.com/AfricanAmerican. That's Financial Fitness from Prudential.
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