• 03-MAR-2014


FIGC and PUMA Launch Italian 2014 FIFA World Cup™ Kits

Mario Balotelli in the 2014 Italy Home Kit that features PUMA's PWR ACTV Technology

PUMA today launched the new official home and away playing kits for the Italian National Team; the Home kit will be worn by Gli Azzurri for the first time in their friendly match against Spain this week. The new kits were presented by Volfango Bondi, General Manager of PUMA Europe and the FIGC (Italian Football Federation) Vice President Demetrio Albertini, alongside the Italian National Team manager Cesare Prandelli, the Italian captain Gianluigi Buffon and his teammates Giorgio Chiellini and Marco Verratti.

The “Celebri-Amo La Maglia (Celebrate the Shirt) Tour” was also launched today by PUMA and the FIGC in Milan. The 23 home shirts which will ultimately be taken by Gli Azzurri to the World Cup, will tour major cities in Italy including Milan, Naples and Rome, giving fans the opportunity to the show their support for the National Team.

Fans who visit the tour will also be given the opportunity to enter a contest to present the shirts to the players before they leave for Brazil, with 23 lucky winners being selected. Fans around the world can also show their support for the Gli Azzurri through the online platform www.pumafootballclub.com.

The design of the shirts is inspired by the heritage of the traditional Italian handcraft industry. A slim fit and a tailored collar and placket are beautifully combined with intricate design details.  The tailored looking crest and exclusive FIGC font are inspired by traditional Italian craftsmanship.

Performance and design combine in the new Italy kits with the integration of PUMA’s new football apparel innovation PWR ACTV. The shirts feature the new PUMA PWR ACTV technology, a new first-to-market use of both athletic taping and compression within the apparel. The home and away shirts feature ACTV tape that is strategically placed within the garment to provide micro-massages on the skin, working with the human body to help maximise performance and provide players with a faster, more effective energy supply to the active muscles.

For further information and player quotes please see the attached press release.