• 10-APR-2013

  • SOURCE: Sabra

Sabra Embarks on Nationwide Food Tour

Fans enjoy free samples of Sabra hummus
White Plains, NY – (April 10, 2013) -- Sabra® Dipping Company, LLC, the country's leading hummus manufacturer, is taking its fleet of gourmet food trucks around the country again this year letting American's dip life to the fullest with free samples of their award winning dips and spreads.

The Sabra Dip Life to the Fullest tour will be distributing 2 oz cups of delicious Sabra Hummus and offering guests a choice of fresh toppings including Roasted Garlic, Sun Dried Tomato, Roasted Red Pepper and Roasted Pine Nuts.  The tour will be hitting dozens of cities and special events and also handing out a Guide to Good Dipping and coupons to get consumers to dip life with Sabra.

"Fans are always excited to see Sabra on the streets of their city during our annual tour," said Greg Greene, Marketing Director for Sabra.  "Sabra's national sampling programs have been an integral part of introducing Sabra to America since we launched.  We know that when people try Sabra, they love it.  We value the opportunity to hit the road and interact with consumers."

The Sabra Trucks will be using Twitter to provide updates on their locations.  Fans can follow the truck in their area:

• @SabraTruck1
San Antonio, Austin, Dallas, Ft. Worth, Houston, Chicago
• @SabraTruck2
Cincinnati, Dayton, Minneapolis, St. Paul, Detroit, Cleveland
• @SabraTruck3
Baltimore, D.C., New Orleans, Baton Rouge, Birmingham, Atlanta
• @SabraTruck4
Boston, New York, Springfield, Hartford, Providence
• @SabraTruck5
San Diego, Los Angeles, Denver, Portland, San Francisco, Oakland
• @SabraTruck6
Buffalo, Pittsburgh, Harrisburg, Scranton, Philadelphia

Sabra hummus, available in more than a dozen varieties, can be found in the refrigerated section of the deli in club stores, supermarkets and specialty retailers nationwide.

About Sabra Dipping Company, LLC

Sabra Dipping Company, LLC is a leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning hummus, available in more than a dozen flavors, and a wide range of authentic, healthy and vegetarian dips and spreads can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a silver LEED certified factory in Virginia, and in 2011 received an A-Classification from the British Retail Consortium (BRC) audit board for food safety for its California plant. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on twitter.