CUPRA presents its first urban bicycle
- CUPRA presents a bicycle saturated with the distinctive style of the brand in collaboration with the FABIKE Projects studio
- The unique combination of materials and colour make it a one-of-a-kind bike
Martorell, 23-04-2018. – CUPRA presents the FABIKE CUPRA, a bicycle for getting around the city that will enable riders to experience the signature style of the brand, in this case on two wheels. With this launch, SEAT is fulfilling its commitment to create a line of products around its flagship so that the CUPRA experience can extend beyond the passenger compartment of a car.
For this new project, CUPRA is collaborating with FABIKE, an Italian with a unique position in the bicycle market. The brand, which stands out for the manual production of its vehicles, endeavours to exploit all the technology of the materials it uses, the design and benefits of a high-end racing bicycle and market them to the urban cyclist. In this sense, CUPRA FABILE is an urban bike that will not disappoint even the most demanding road cyclist.
With the launch of this two-wheel vehicle, CUPRA serves its purpose of creating a new world around its cars; one where it can partner with different studios to design and build limited collections that reflect the character, attitude and values of the brand.
In this context, and with the goal of conveying its commitment to craftsmanship, passion, high quality and personalisation, the sporty brand will repeat its strategy in upcoming months, partnering with different studios and creative workshops to come up with new CUPRA products.
CUPRA director of strategy, development and business operation Antonino Labate emphasised that “this first project we are presenting highlights our commitment to creating a distinct identity around CUPRA. To this effect, in the next few months we are going to roll out a series of exclusive products that feature the brand’s allure and add to the CUPRA essence.”
The founder of FABIKE, Fabio Putzolu, who comes from a family with a long cycling tradition in Italy, pointed out that “when we began discussing with CUPRA, they came to us with a stimulating request: to turn our product into something even more unique, exclusive and sophisticated. To achieve this we carry out a considerable research process aimed at obtaining an outstanding combination of colours and materials, such as copper and carbon fibre. And the result is amazing.”
As with all bicycles manufactured by FABIKE, the new FABIKE CUPRA is made with more than 100 different parts. The bicycles are hand assembled one by one, and take an average of four hours to complete. What makes the FABIKE CUPRA so special is the combination of competition handlebars, hydraulic disc brakes and the single-speed transmission belt, with a carbon fibre frame. This unrivalled bicycle can be bought in FABIKE stores and at the end of the year also in the CUPRA dealership network.