• 10-JUL-2012

  • SOURCE: Siemens Corporation

Head of NASA Mars Program and Siemens Industry CEO Address Essential Role of Cost-efficient Product Development in New Era of Space Exploration

NASA Director of the Mars Exploration Program Doug McCuistion and Siemens Industry Sector CEO Siegfried Russwurm, held a media briefing at the Farnborough Air Show in Farnborough, England. McCuistion and Russwurm discussed the importance of the space program and the essential role of cost-efficient product development in the aerospace industry and in the emerging new era of space travel and exploration.

The NASA Mars Science Laboratory (MSL) is currently travelling through space carrying the latest Mars Rover "Curiosity" to land on the surface of the Red Planet on August 5, 2012 (U.S. Pacific time). With this historic mission well underway, NASA's McCuistion will outline how the global space industry is undergoing a transformation in which government space agencies are collaborating more closely than ever to optimize efficiency and minimize development costs while maintaining the highest standards of reliability and safety. Part of this transformation includes public-private partnerships and a constant drive to employ technology tools that will maximize productivity and shorten development times.

Available content includes an edited package and animations about NASA's Mars Science Laboratory mission and soundbites from Siemens Industry Sector CEO Siegfried Russwurm (in English and German).