adidas unveils its line-up of home jerseys for UEFA EURO2020TM, united by art and football

adidas today reveals the home jerseys of its sponsored Federations for UEFA EURO2020 TM . Uniting art and football, each design is inspired by the similarities that exist between these territories. A unique approach to developing the jerseys saw creators from across all parts of the brand produce hand-drawn sketches, rather than using digital methods. These artworks created by a diverse collective of designers spoke to the passion and emotion shared by fans and players, which would later...

Nov 11, 2019

adidas assembles a team of the World’s most influential creators from across sport culture to prove creativity is the answer

56 Creators including Leo Messi, Mo Salah, Caroline Wozniacki, Karlie Kloss and Pharrell Williams unite to prove creativity is the answer “Creativity is the Answer” is the brand’s most personal...

Jun 04, 2018

adidas Football reveals new Cold Blooded Predator 18+

- New boot is part of the Cold Blooded pack available in stadium, cage and street versions - - Cold Blooded Predator 18+ is the first new colourway of the re-released Predator and features a bold...

Jan 25, 2018

Paul Pogba’s World Record Transfer to Manchester United Celebrated by adidas

- adidas releases a music video to celebrate Pogba joining the club - - Film shows Pogba dancing to a track by UK Grime artist, Stormzy – - Video shuts down speculation of the most talked about transf

Aug 09, 2016

adidas Football releases new Speed of Light boots for 2016/7 season

- X16+ PURECHAOS, ACE 16+ PURECONTROL and MESSI 16+ PUREAGILITY boots feature in Speed of Light series – - Pack features Solar Red, Solar Yellow and Shock Blue colourways – Herzogenaurach, 12th...

Jul 12, 2016

adidas Crowned “Most Shareable Brand” of UEFA EURO 2016

- adidas dominates brand battle for content shares around major football moments of the summer - - #FirstNeverFollows campaign “redefines the rules of real time marketing” - - Brand generates more...

Jul 12, 2016

Paul Pogba ACE 16+ PureControl Match Customised Boots

Paul Pogba’s specially customised laceless adidas ACE 16+ PureControl boots to be worn during the opening match of UEFA EURO 2016.

Jun 10, 2016

Paul Pogba ready to win First major trophy with France as he stars in latest First Never Follows film

- Pogba's on and off pitch style celebrated in latest First Never Follows film - - Young football fans pay tribute to Pogba's style - - Pogba ready to lead his country to glory on home turf this summe

Jun 09, 2016