• SOURCE: The Hartford

Social Media Strategies That Work!



.mp3 audio package
ANCHOR LEAD: Once thought of as a novelty, the explosion of social media over the last few years has gone from the dorm room to the boardroom. In the following story, Brian Osuch (Oh-such) explains if it's really worth the time and effort to build a social media presence for your small business. (:60) SCRIPT: Business Sense, I'm Brian Osuch. With social media now firmly a mainstream entity it's more important than ever to be a part of the conversation. Social media expert and entrepreneur, Melinda Emerson, aka the SmallBizLady, shares her Three-Legged Stool Approach. CUT: (Emerson) First, you need to have a great website because the whole point of social media is to drive traffic back to your website. Secondly, you have to capture people's contact information with an irresistible free offer to get them to give you their email address. And the third leg of the stool, you need to nurture the relationship with valuable content on a regular basis. SCRIPT: According to Emerson, knowing your audience's online behavior is one of the best starting points. CUT: (Emerson) You don't need to use every social media site you just need to use the one where your best target customers is spending most of their time, and position yourself as an invaluable resource. SCRIPT: For more information and free tips for small businesses visit theHartfort/playbook.com. That's Business Sense from The Hartford.
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