• 27-MAY-2013

  • SOURCE: Volvo Trucks

The new Volvo FH series – Prepared for the Tough Australian Market

The roll out of the new Volvo FH series outside of Europe has started. First up is Brisbane, Australia. Volvo Trucks' ambition is to further strengthen the brand's already strong market position in the country. Due to the exceptionally tough operating conditions in Australia, this launch also sends a clear message about exactly how high the new trucks' quality standards really are.The new Volvo FH series is perfectly suited for the extreme environment in Australia, where long distances are driven in hot weather, with very heavy loads and high speed limits. Due to the long transport distances, the typical Australian long-haul driver spends an average of five nights per week in the truck, which of course puts immense demands on the working and resting environment in the cab.

The reveal of the new Volvo FH series took place in downtown Brisbane, where hundreds of employees took part in the festivities. They had a reason to celebrate. Since 2009, Volvo Trucks' market share has grown from 9.5 per cent to 12.9 per cent, according to Arne Knaben, President of Volvo Group Australia.

Available material includes an edited package with and without narration as well as running footage of the truck in Australia and still images.