• 02-SEP-2013

  • SOURCE: Volvo Trucks

Volvo Trucks President Takes Role of Stuntman

Claes Nilsson is President of Volvo Trucks and he does not hesitate to stand on a truck dangling more than 20 metres up in the air as he stars in a film where Volvo's new construction truck is put to the test.

"The idea behind the film – called "The Hook" – is that we wanted to show that the truck's front towing hook is dimensioned to handle far greater stresses than those to which it is normally subjected. It's all about spotlighting the strength and quality of our construction trucks. And you can't do that more clearly than by hoisting the 15 tonne truck up into the air via its own towing hook," explains Claes Nilsson.

The film was shot from a helicopter. Everything had been prepared in advance down to the tiniest detail.

Available material includes the Behind the Scenes package with and without narration, b-roll of the stunt as well as images.