18 Percent Global Sales Growth In The First Half of 2015.

18 Percent Global Sales Growth In The First Half of 2015.

Release Date: 02 September 2015
The LEGO Group delivered a turnover of DKK 14,142m in the first half of 2015, in addition to expanding its factories around the globe and significantly increasing investments on the responsibility agenda. First half sales were driven by double-digit growth across all geographical regions and strong product innovation on themes such as LEGO® Ninjago, LEGO Elves and LEGO Creator.

Key financial figures from the 2015 interim result:

• Revenue in the first half of 2015 increased by 18% compared with the same period last year measured in local currency (i.e. excluding the impact of foreign exchange rate changes).

• Revenue for the first half of 2015 increased by 23% in DKK to DKK 14,142m compared with DKK

11,458m for the same period last year.

• Operating profit (profit before financial items and tax) for the first half of 2015 was DKK 4,607m compared to DKK 3,632m for the first half of 2014, an increase of 27% year over year.

• Net profit for the first half of 2015 was DKK 3,553m compared with DKK 2,715m for the first half of


• Cash flow from

Commenting on the financial result, LEGO Group President and CEO J0rgen Vig Knudstorp says:

"We are pleased that we have again been able to develop exciting and fun play experiences that really appeal to children all over the world. A strong performance across the entire product range enabled us to deliver a highly satisfactory result for the first half of 2015. It is a great achievement and a result of the hard work of more than 15,000 LEGO colleagues around the world. This is especially encouraging since we compare to 2014 when The LEGO® Movie™ products boosted our performance. While it is still early to estimate full year results, we expect another satisfactory result for the full year."

Lines such as LEGO City, LEGO Creator, LEGO Technic, and LEGO Star Wars™ continue to deliver very strong global results. LEGO Ninjago, which has become an evergreen LEGO theme, also performed strongly, while new launches such as LEGO Elves and LEGO Jurassic World™ products were received very positively by children all over the world.

"Our innovation program, connecting consumer insights to design and through to engineering and ultimately to sales, has performed tremendously this calendar year . We had more than 300 different LEGO sets on the market during the first half of 2015. These ranged from the heroic Ninjas of LEGO Ninjago to the immaculately detailed LEGO Technic mobile crane to the adventurous fantasy theme LEGO Elves. This enables us to bring engaging products and stories into the hands of children across different ages, interests and geographies - yet all are based on the LEGO system and the endless creative potential of theLEGO brick," says Executive Vice President and Chief Marketing Officer Julia Goldin.
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