"Since its launch in 2009, the Soul has appealed to a broad range of customers thanks to its unique blend of style, technology and value," said Michael Sprague, executive vice president of sales and marketing, Kia Motors America (KMA). "Now in its second generation, the iconic Soul remains true to its roots while improved refinement, features and amenities continue to exceed customer expectations for the segment."
As a new school year begins, the editors at KBB.com hand-picked 10 new vehicles for students, all of which have a starting MSRP below $20,000. The Soul urban passenger vehicle is second on the list with a Kelley Blue Book Fair Purchase Price of $14,623. Fair Purchase Price shows what others have been paying for a new car recently and is updated weekly based on current market conditions, local demand and vehicle availability.
For more information about KBB.com's 10 Best Back-to-School Cars of 2014, visit http://www.kbb.com/car-reviews-and-news/top-10/best-back-to-school-cars-2014/.