The Leon Cross Sport confirms SEAT's intention of being present in segments with higher sales volumes and profitability for the company, which will be presenting its first SUV at the Geneva Motor Show in March 2016. "We want to be the first choice among young-spirited customers all over Europe", added Stackmann .
Sales go up by 7% until August
SEAT's President also underscored that the brand is continuing the upward trend of the last two years, with double-digit growth since then, and the 6.8% increase in sales this year from January to August. Sales of all the models are increasing, and the results obtained are especially positive in Southern European markets such as Spain (18.4%), Italy (27.3%) and Portugal (11.4%), while the brand remains solid in Germany (6.2%). Production output also reflects growth at the Martorell plant (9%), with the highest figures of the last 13 years.
In order to maintain the brand's momentum, SEAT has just announced it is going to spend 3.3 billion euros in the next five years on new equipment, facilities and R&D. The company is also preparing an ambitious product offensive and plans to launch four new models in two years, beginning with its first-ever SUV, which will be released next March.
The CUPRA rounds off the Ibiza family
The SEAT Ibiza CUPRA is the other great innovation presented by the brand at the Motor Show. Rounding off the iconic Ibiza family, this version features a 192 PS 1.8 TSI engine for sporty performance, taking the new Ibiza CUPRA to 100 km/h from standstill in 6.7 seconds and further to a top speed of 235 km/h. Furthermore, other aspects that set it apart from the rest are its average fuel consumption of only 6.0 litres per 100 km, a new, high-quality feel interior, the Full Link system and the SEAT ConnectApp that provide this version with optimum connectivity.
The history of SEAT in digital format
The brand also announced its new digital museum at the Motor Show event. The museum features an innovative format that can be visited at seat.com without the constraints of a brick and mortar facility, so the history of the company is within easy reach of anybody in the world. The project began to take shape at the Archithon event organised by SEAT last May, where architecture students from Spain and Germany gathered for an intense weekend to put together a teamwork project consisting in design proposals for the exterior of the digital museum that is now ready for visitors.