Seoul, Korea., February 6, 2020 — Today, Genesis announced that the 2020 G90 and Mint Concept won 2019 GOOD DESIGN® awards in the Transportation category. Genesis has been a GOOD DESIGN® award winner for five consecutive years including the G90 in 2015, the Vision G concept in 2016, the GV80 concept in 2017 and the Essentia concept & G70 in 2018.
"As a relatively new brand, Genesis has introduced a design that greatly resonates with the luxury car market," said Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group. “The G90 is the embodiment of flagship transportation while the Mint reinterprets what a luxurious, city-focused runabout could be. The GOOD DESIGN® awards are a high water mark we aim for each time we put pen to paper.”
The GOOD DESIGN® awards, which began in 1950 and marked its 69th anniversary in 2019, are recognized for its legitimacy and authority, and selects award-winning works in each field with a focus on comprehensive evaluations of products such as aesthetic, innovative, new technology, form, concept, function, utility, energy efficiency and environmental friendliness.
The 2019 GOOD DESIGN® awards were selected among about 900 entries from 38 countries worldwide.
The 2020 G90 incorporates new-car-level design changes on the exterior and interior, further enhancing its presence as the brand’s flagship sedan through the themes of Athletic Elegance and Horizontal Architecture. G-Matrix, a Genesis design hallmark inspired by light reflecting from an illuminating diamond, is applied to the headlights and taillights to emphasize refined proportions and balanced architecture. The 2020 G90 introduces multiple technology firsts for the Genesis brand, including a 12.3-inch display navigation system with touchscreen controls, standard Apple CarPlay and Android Auto, and an unparalleled level of standard active and passive safety systems as part of a brand-level commitment to passenger security and comfort. All Genesis vehicles, including the 2020 G90, offer complimentary Service Valet: the exclusive, no-cost, consumer-focused service program that elevates the luxury vehicle ownership experience.
The Mint Concept introduces an all-electric luxury car for the city and represents a new vehicle typology, featuring organic design and an innovative in-car experience. The lightweight runabout reimagines the iconic shape of the city car, tailored to the needs of modern lifestyle. Mint is both highly manoeuvrable and exhilarating to drive. The overall motif skews to the sportier side of Athletic Elegance while the G-Matrix pattern serves a functional purpose, used for efficient cooling and airflow circulation around the battery floor. It is also the basis for the Mint Concept’s aerodynamic wheel design and several interior structures and flourishes. In lieu of a conventional trunk and rear hatch, the Mint Concept features a parcel shelf accessed via scissor-style side openings.
Like a carefully furnished city dwelling, its interior takes advantage of every cubic inch. The cozy space is made to feel expansive, through the use of lightweight textiles, cognac leather and mullion-free windows. Ingress and egress are made easier, thanks to the automatic swivelling of the instrument panel and bench seat. The versatility of the Mint Concept extends to the engineering of its high-density, battery-electric powertrain, which is capable of an estimated 200 miles per full charge and 350-KW fast recharging.
As a design-focused brand, Genesis produces fascinating models that embody Athletic Elegance, including the G70 sport sedan, the G80 and G80 Sport executive luxury sedans, and the flagship G90 luxury sedan. Genesis recently introduced GV80, its first luxury sport-utility vehicle. Based in South Korea, Genesis has launched its brand in the U.S., Canada, Russia, the Middle East and Australia. Genesis is one of the highest-ranked brands in the automotive industry by respected, third-party experts including North American Car of the Year, Consumer Reports, J.D. Power and Auto Pacific. For more information about Genesis and its new definition of luxury, please visit https://www.genesis.com.