The Spanish brand is also putting the new Leon Cup Racer on show at Geneva, the competition vehicle developed and built by SEAT Sport, and which will be the major player in the Leon Eurocup, to begin in May. Another attraction on the SEAT stand is the new Mii by MANGO, a fashion edition city slicker created in collaboration with the design label MANGO, present in 104 countries around the world.
SEAT is currently demonstrating impressive performance in its sales figures. With 355,000 vehicles delivered worldwide, the Spanish manufacturer achieved growth of 10.6% in 2013, in a market that shrank by 1.8% in Europe. In Germany, for instance, SEAT achieved a market share of 2.8% following growth of over 22%, placing it in the top ten. In United Kingdom, registrations of the brand increased around 17% and close to 8% in its home market of Spain. The new Leon family made a major contribution to this success. No less than 102,000 new SEAT Leon were marketed in 2013, 44% more than in the previous year.
"SEAT clearly has positive sales momentum. The new Leon family is a key contributor to this growth. We are about to create a second strong pillar of business next to the Ibiza family. We expect to continue this success with the new Leon ST launched in the past months. First customer reaction is very positive, with over 20,000 factory orders already since launch period. We have momentum and plan to continue our growth path in 2014," states Jürgen Stackmann, President of SEAT S.A. "SEAT is a young spirited brand made in Barcelona. This young spirit is defined by two dimensions: we are design driven and we are dynamic. Our ultimate expression of the successful Leon formula is the all new Leon CUPRA. It is the fastest and the most powerful car we have ever built and yet is a comfortable family car. The CUPRA is our new icon."
State-of-the-art technology and stunning design, coupled with compelling performance and perfect everyday usability – the new Leon CUPRA embodies SEAT's brand values in the best possible way. With up to 206 kW / 280 PS, the new CUPRA is not only the clear top model in the exceptionally successful Leon family, it is also the brand's most powerful ever series-production car. And the fastest, too. The Leon CUPRA's drive and chassis guarantee precision driving fun of the highest order. With its extensive equipment and excellent quality, the new CUPRA represents exceptionally good value-for-money. This new sports icon from the SEAT range is offered for the first time as a five-door and as the Leon three-door Sport Coupé.
Impressive record on the Nürburgring
The new SEAT Leon CUPRA has demonstrated its phenomenal performance with an impressive record on the world's most demanding racetrack. The record time achieved (7:58.4 minutes) was possible thanks to the technological precision of the Leon CUPRA, equipped with the optional Performance Pack including Brembo high-performance brakes, specially-designed 19-inch alloy wheels, as well as the possibility of choosing Michelin Pilot Sport Cup 2 tyres.
The average speed was 155 kph, with a top speed of 242 kph on the Tiergarten section of the circuit. The circuit surface was dry, with an ambient temperature of 10ºC and a track temperature of 8ºC. There is no doubt that such an outstanding record time has been achieved not only with an exceptional car but also thanks to a driver who was equal to the situation. Sitting behind the wheel of the Leon CUPRA 280 was the Spanish driver Jordi Gené, official SEAT driver between 2003 and 2010 during the European Touring Car Championships (ETCC) and World Touring Car Championships (WTCC) as well as others. He was also a member of the Leon CUPRA development team at Nürburgring.
Leon Cup Racer for fascination motorsport
The new Leon CUPRA also delivers the basis for an impressive, professional race car presented by SEAT at the Geneva Motor Show. The new Leon Cup Racer is ready for its first season on the racetracks of Europe. This 330-hp car will have its première in May at the start of the new single-brand championship, the SEAT Leon Eurocup, to be held over six race weekends in six European cities and with attractive prize money.
Mii by Mango – fashion edition of city car
The new Mii by MANGO is a special edition created by cooperation between the designers of SEAT and MANGO, the world-renowned fashion label from Spain. A car that makes a strong statement in style by adding an innovative design concept to the advantages of the Spanish brand's city car. The new Mii by MANGO has a raft of features than set it apart from the standard version – exclusive colours in Glam Beige and Black, as well as its eye-catching interior design, where emphasis is on the Alcantara upholstery of the front and rear seats.
This new model will be available in the three- and five-door versions of the Mii, together with the Style finish, as well as a wide range of equipment including ESC, ABS, front and side airbags for driver and front-seat passenger, head and chest airbags, deactivation of front-seat passenger airbag, Isofix anchor-points with Top Tether on the two rear seats, air conditioning, CD/MP3 radio + Aux-in, hill-start assistant, remote-control central locking, 12V socket in central console and electrically-operated front windows.