- adidas Basketball introduces BB.01, the debut performance shoe from Project: R.A.P. (Radical Athlete Perception)
- BB.01 will be available for the first time to the public in a limited drop at the adidas Las Vegas flagship store on July 10th and on the adidas CONFIRMED app on July 14th
- The release marks the first time a Project: R.A.P. product has been made available to the public, with 169 pairs available worldwide: 50 pairs releasing specifically at the Las Vegas flagship store, 89 pairs on CONFIRMED app, and 30 pairs in Greater China
Today, adidas Basketball introduces BB.01, the first performance basketball shoe built on Project: R.A.P. (Radical Athlete Perception), an innovation platform that enables a new way of making performance footwear. The platform allows adidas to create products that are bespoke to the athlete and to specific sports through additive manufacturing.
BB.01, the platform's first product, utilizes a 3D printed lattice that wraps the foot and provides a bespoke future feel to every movement. The shoe will make its Summer League debut on the feet of adidas athlete Mikel Brown Jr. as he takes to the court for his first NBA Summer League game.
"We built Project: R.A.P. around a simple belief that athletes are capable of more, and the right technology can unlock it," said Alexander Taylor, SVP Innovation Design and Concepts, adidas. “Just as Summer League introduces the next generation of NBA talent to fans, the Las Vegas event is our way of introducing the future of performance footwear to fans.”
To bring the technology closer to fans, adidas will host an activation at the adidas Las Vegas flagship store on July 10th, offering 50 pairs of BB.01 alongside an in-store experience that allows consumers to take a live look into the development and creative process behind the shoe. For fans not in the area, an additional limited release will follow on July 14th via the adidas CONFIRMED app, priced at $250.
"Our focus on being the basketball brand for the next generation also extends into the latest innovation. adidas’ Project: R.A.P. platform allows us to focus on the individual player needs better than ever. We’re excited to bring to life the first product coming from this platform with the BB.01 – the world’s first 3D printed basketball shoe. You’ll see our shoe on court with our next generation athletes, helping to raise their game to the next level," said Max Staiger, General Manager of Basketball, adidas.
The Las Vegas drop marks the next moment of a wider journey for Project: R.A.P., as adidas looks to accelerate the boundaries of performance footwear, bringing innovation to sport.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs around 65,000 people across the globe and generated sales of € 24.8 billion in 2025.
