- Museum of Art Pudong in Shanghai transformed into CLIMACOOL FUTURE MUSEUM
- adidas host elite athletes and student athlete representatives in immersive “Born to Breathe” experience
- The event showcased the evolution of the CLIMACOOL platform including current products across sport and lifestyle, as well as the future of technology
In a special event adidas transformed the Museum of Art Pudong into the “CLIMACOOL FUTURE MUSEUM”, unveiling the future vision of CLIMACOOL - the innovative breathability technology platform of adidas.
Under the theme “Born to Breathe,” the event showcased the evolution of the CLIMACOOL breathability platform across sports performance, product innovation, and future aesthetics. As the first global innovation launch of its kind, the unique immersive experience integrated sports, technology, and cultural expression; marking a new chapter for breathability technology.
OPENING SHOW: A DYNAMIC EXPRESSION OF “BORN TO BREATHE”
The opening show translated “breathability” into physical expression through contemporary dance and athletic movements, visualizing airflow and thermal control. Five elite Chinese athletes — Yu Yiting (swimmer, world championship medalist), Shi Yuhao (long jumper, world championship medalist), Wang Zhen (high jumper, national championship medalist), Mo Jiadie (hurdler, Asian championship medalist), Yang Shuyu (basketball player, national team captain) — along with student athlete representatives from the adidas University Sports Community*, which consists of 12 universities, jointly completed the “Breath” Challenge, demonstrating the real-time breathability of CLIMACOOL training apparel and turning “breath” into a tangible sensory experience.
The narrative then shifted from sports performance to style and aesthetic expression. Models appeared in CLIMACOOL LACED footwear and the adidas Sportswear “Future of Style” collection, presenting a unified futuristic athletic look. The five champion athletes reappeared in futuristic runway transformations, further expanding CLIMACOOL’s presence within the context of future sports aesthetics. The event culminated with a naked-eye 3D launch film of CLIMACOOL LACED displayed on the museum’s giant screen, immersing the audience in a multi-sensory experience.
CLIMACOOL FUTURE MUSEUM: FROM SPORTS INNOVATION TO STYLE
Nic Galway, Senior Vice President of Creative Direction, and Marc Makowski, Senior Vice President of Innovation, guided guests through the “CLIMACOOL FUTURE MUSEUM.” They shared insights on product design, technical principles, and how cutting-edge technology empowers elite athletes to push performance boundaries, shapes future sports lifestyles, and defines tomorrow’s sports aesthetics. The discussion involved industry leaders, media and cultural communities.
CLIMACOOL TECH PLATFORM: FROM PERFORMANCE TO AESTHETIC EXPRESSION
The Innovation Gallery focused on the performance needs of elite athletes, showcasing the CLIMACOOL system including F1 pre-cooling jackets and vests, as well as the full kit from the “Nardò Chasing 100” event. The CLIMACOOL+ Singlet is also featured, incorporating a three-dimensional embossed structure that optimizes airflow in high-sweat areas and accelerates sweat evaporation. The exhibition extended to football — the adidas FIFA 2026 World Cup home jersey integrates CLIMACOOL+ technology to enhance breathability and thermal regulation during high-intensity play.
The exhibition then transitioned from athletic performance to lifestyle and aesthetic expression. The adidas x Entire Studios collaboration is presented in a dedicated display table, showcasing the fusion of CLIMACOOL technology with minimalist aesthetics. At the end of the gallery, the event’s featured product — the CLIMACOOL 3D-printed footwear series — was displayed. Its signature breathable lattice structure enables 360° airflow, translating ventilation and heat dissipation into a visually intuitive design language while balancing fit, support, and lightweight construction.
The Secret Room was a concealed, limited-time exhibition space presenting unreleased CLIMACOOL future concepts, innovative applications of 3D-printing in professional sports, and a new interpretation of the CLIMACOOL system, uniting technological exploration with aesthetic expression within the future CLIMACOOL product portfolio.
CLIMACOOL EXPERIMENT: THE MARATHON RELAY CHALLENGE
The MARATHON RELAY CHALLENGE used live running trials and thermal imaging to demonstrate variations in runners’ skin temperature and performance across different gear setups. From the innovation showcase to the dynamic on-site validation, CLIMACOOL moved beyond “displaying technology” to “delivering authentic experiences,” forging a more tangible link between products and athletic performance.
CLIMACOOL: THE MOST INNOVATIVE, BREATHABLE TECHNOLOGY PLATFORM
From the original CLIMACOOL running shoes 25 years ago to today’s platform-based breathability technology, CLIMACOOL has evolved from a single product technology into an innovation platform that spans competitive performance, lifestyle, and style expression. adidas has consistently centered its efforts on “breathing” — the most fundamental human instinct. The launch of CLIMACOOL LACED further translates this innovation platform into a visually intuitive design language. The CLIMACOOL breathability technology platform carries not only performance and technological breakthroughs but also a systematic expression that integrates design and aesthetics, transforming products from functional gear into “exhibits” to be appreciated and understood.
