[SEPTEMBER 3, 2026 – HOOFDDORP, NETHERLANDS & PARIS, FRANCE] ASICS is proud to announce its partnership with the Alpine Paris Major Premier Padel, securing its position as the official apparel and footwear partner for the tournament’s milestone fifth edition, taking place September 6–13, 2026, at the iconic Roland-Garros stadium.
Under the agreement, ASICS will outfit the tournament’s ballkids and animations’ staff, showcasing the brand’s advanced padel-specific footwear and apparel throughout the week-long competition. This collaboration marks an exciting milestone in ASICS’ ongoing commitment to the padel category, reinforcing the sport as a strategic growth priority across Europe.
Through this collaboration, ASICS will bring its latest performance-driven padel innovation engineered for speed and control, to one of the most celebrated venues in world sport. Athletes and fans will experience ASICS technologies designed specifically for the demands of padel.
“Our partnership with the Alpine Paris Major reflects our ongoing dedication to the growth of padel across Europe and globally,” said Rohan van der Zwet, Director of Core Performance Sports (CPS EMEA) at ASICS. “Padel is a dynamic, highly social sport that perfectly aligns with our founding philosophy of a Sound Mind in a Sound Body. By bringing our innovations to the Alpine Paris Major, we aim to support our elite players while inspiring the global community to move for their mental wellbeing.”
During the week-long event, fans are invited to visit the ASICS activation at the Alpine Paris Major to experience this philosophy firsthand and test the latest padel-specific footwear, including the SONICSMASH™ FF and GEL-RESOLUTION™ X PADEL.
