[5 January 2026 – Hoofddorp, The Netherlands] – ASICS is proud to announce the signing of French tennis sensation, Loïs Boisson, to its European roster. Currently ranked at a career-high World No. 36, the 22-year-old had a breakthrough 2025 season highlighted by an extraordinary run to the semifinals of the French Grand Slam on her main-draw debut. 2025 also saw Boisson win her first WTA title in Hamburg. The multi-year agreement means Boisson will wear ASICS apparel and footwear as she embarks on her 2026 season and beyond.
Known for her all-court playing style, Boisson relies on speed and explosive agility. To support her fast-paced game, she will wear the SOLUTION SPEED™ FF3. The shoe’s lightweight, responsive design is engineered to provide the flexibility Boisson needs to move across the court with ease.
“We are proud to welcome Loïs to the ASICS family,” said Carsten Unbehaun, CEO of ASICS EMEA. “Her remarkable season in 2025 is a testament to her incredible talent. We look forward to supporting her journey and providing her with the best footwear and apparel.”
“I am extremely excited to officially join ASICS,” said Loïs Boisson. “I have always admired the high quality of their tennis shoes and apparel, but beyond this, I resonate with ASICS’ belief in the power of sport to uplift the mind. Having a partner that supports me on and off the court is incredibly important to me. I can’t wait to achieve new milestones together.”
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