Ho Chi Minh City, 18 June, 2025. Automechanika Ho Chi Minh City 2025 is set to showcase the future of the automotive value chain while highlighting the industry’s culture. Hosting 400 exhibitors from 16 countries and regions, the exhibition will cover 22,600 sqm of Halls A and B of the Saigon Exhibition and Convention Center from 19 to 21 June. The combination of interactive activities, product showcases, and knowledge sharing in this space aims to connect Vietnam’s thriving market with international opportunities. Global players will gain insights to the latest advancements in AI, digitalisation, electrification, and other technologies driving the future development of OEMs and the aftermarket in the automotive industry.
Ms Fiona Chiew, General Manager of Messe Frankfurt (HK) Ltd, echoed this sentiment, stating: “Automechanika Ho Chi Minh City is a significant regional platform that reflects Vietnam’s rising status as a favoured investment destination for foreign companies. A key factor behind this transformation is the shift in the automotive industry, driven by new energy adoption and the establishment of supply chains within the country. These developments play a crucial role in nurturing Vietnam’s economic growth, technological advancement, lifestyle needs, and job creation. This week, the event will showcase the strengths and future prospects of this vital sector.”
International participants seek opportunities in Vietnam
400 exhibitors from 16 countries and regions are aiming to capitalise on the unique advantages of the Vietnamese market by participating in the event, including players from China, France, Germany, Hong Kong, India, Italy, Japan, Korea, Malaysia, Saudi Arabia, Singapore, Taiwan, Thailand, the UAE, the US, and Vietnam.
Additionally, pavilions and areas from countries and regions such as China, Germany, Korea, Malaysia, Singapore, and Taiwan will bring a robust line up of exhibitors who are keen to showcase the latest innovations from their respective markets.
Visitor pre-registration further reinforces a strong global presence at the show, with visitors from over 40 countries and regions expected to attend. This features attendees from Australia, Cambodia, Canada, China, France, Indonesia, Italy, Japan, Korea, Malaysia, the Netherlands, Peru, Portugal, Saudi Arabia, Singapore, Spain, Thailand, Türkiye, the UAE, the UK, the US, and more.
The event’s specialised zones cater to the wide variety of automotive expertise. One such area is the Automotive Mobility Solutions Zone, which aims to address emerging trends in energy transition, new energy vehicles (NEVs), logistics, manufacturing advancements, AI and automation, and more. Notable exhibitors showcasing cutting-edge technologies and innovations here include:
- Bosch Rexroth – showcases its tightening technology, welding machines, linear technology, and factory controllers.
- Siemens – demonstrates digital software for use throughout the automotive value chain.
- Thundersoft – presents efficient, safe, and stable operating system solutions for manufacturing and logistics.
Other important participants from various sectors such as OE, Parts & Components / Electrics & Electronics / Automotive Repair & Maintenance / Body & Paint / Care & Detailing / Oils, Lubricants & Fuels / Accessories & Customising, as well as Outdoor, Camping, Campervan & Caravan, contribute across the fairground, including:
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- VinFast – showcases its latest EV models and conducts test drives for visitors to experience the power and comfort of its EVs.
Parts & Components / Electrics & Electronics
- Lucas – displays a range of alternators and starters, electrical parts, AC compressor components, and more.
- Trialliance – shows water pumps, shock absorbers, sensors, and electronic valves.
- CTR – demonstrates its aftermarket strengths by bringing suspension, steering, chassis, and braking components to the event.
- Laudin – offers top-quality used parts from Mercedes-Benz and other renowned brands.
Oils, Lubricants & Fuels
- SPG – brings low-carbon and smart energy solutions for passenger vehicles, commercial vehicles, and motorcycles.
- Yokohama – features car cleaning chemicals, including car wash detergents, waxes, and maintenance products.
- Esional – exhibits a variety of passenger car motor oils, motorcycle engine oils, heavy duty engine oils, industrial lubricants, and more car care solutions.
- Voltronic – presents additives, car care and maintenance chemicals, gear oils, and technical fluids.
Diagnostics & Repair / Body & Paint
- Launch – showcases its EV diagnostic solutions, immobiliser, and key programming.
- Autool – spotlights a range of automotive repair, testing and maintenance equipment, as well as an EV charger series.
- SmartSafe – unveils smart solutions for ADAS calibrations.
- Wanshun – exhibits a variety of car window films.
Digital Solutions & Services
- Kineta – presents its EV charging app technologies that facilitate a user-friendly charging experience.
- Geekplus – displays mobile robotics technologies for logistics.
Comprehensive fringe activities for industry players and end-users alike
Enriching the show’s appeal, the fringe programme will feature transformative ideas from global leaders and ASEAN powerhouses, while also providing entertainment through special exhibits and engaging activities. This provides a productive platform for players to exchange information, connect with potential partners, and celebrate the industry.
One of the highlights of this year’s programme is the Automotive Mobility Solutions Conference (19 to 20 June). Discussing developments in sustainable practices, green technologies, logistics solutions, production processes, and more, the line-up is a fusion of global and local insights:
- Mr John H Kwon, General Counsel, Global Legal, Contemporary Amperex Technology (CATL) (China): Panel discussion: Navigating challenges: building resilient supply chains in the automotive industry
- Mr Anuj Jain, Strategy & Business Development Leader, Amazon Web Services (AWS) (Singapore): Autonomous vehicles: the role of AI in enhancing safety and efficiency
- Mr Tien Huynh, Sales Manager, TotalEnergies Renewables (Vietnam): Energising the future: actionable strategies for a greener automotive industry
- Mr Georg Schrank, Business Development Manager, AVL List (Austria): Driving the future: green tech innovations in hydrogen fuel cell vehicles
- Mr Royce Tan, Director, I4.0 and Didactics, Bosch Rexroth (Malaysia): Driving smarter manufacturing: the role of data analytics and Industry 4.0 in ASEAN’s automotive sector
- Ms Truong Thi Thua Ha, Senior Business Development Manager, Thundersoft Vietnam (Vietnam): Smart mobility in Industry 5.0: middleware empowering autonomous robotics
Other brands featured at the conference include Schaeffler, Siemens Digital Industries Software, Stellantis, Vinso Global, and VinCSS, to name a few.
Additionally, the Collison Repair Training Workshop will provide an innovative space for hands-on demonstrations for ICE vehicles, NEVs, and the development of the Modern Workshop. The latest technologies, skills, and tools for repair will be showcased and demonstrated by companies such as Autoverse, Launch, OTO-HUI, SmartSafe, and Vast Group, among others, in a one-of-a-kind offering.
To help inspire end-users to engage with the automotive industry, autoFEST@HCMC will offer diverse activities, including the Drift & Stunt Show featuring world-renowned drifter, Miji Kang from Korea, and EMMA Vietnam – Car Audio and Modifications Competition, showcasing 46 modified cars. Additionally, visitors can enjoy Auto Service Day for vehicle servicing, car care, detailing, and maintenance. These captivating spectacles, alongside the autoFEST@HCMC Music Party (17:00 – 19:00, 20 June), will honour various subcultures within Vietnam’s industry in an exciting atmosphere.
For more information, please visit www.automechanika-hcmc.com, or email the organisers at autoasia@hongkong.messefrankfurt.com.
Other Automechanika events organised by Messe Frankfurt’s Greater China offices include:
- Automechanika Shanghai: 26 to 29 November 2025
www.automechanika-shanghai.com - Automechanika Kuala Lumpur: 14 to 16 May 2026
www.automechanika-kl.com
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www.automechanika-hcmc.com/press
Your contact:
Guy MacKinlay-West
Phone: +852 2230 9262
guy.mackinlay-west@hongkong.messefrankfurt.com
www.messefrankfurt.com.hk
www.automechanika-hcmc.com
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
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*Preliminary figures 2024
Background information on Chan Chao International Co Ltd and Yorkers Exhibition Service Vietnam
Chan Chao is the leading Taiwan-based international exhibition organiser, has achieved outstanding feat in organising high-technology, machineries as well as consumer-oriented exhibitions. Over three decades, Chan Chao has extended flagship brands into Bangladesh, Cambodia, China, Myanmar and Vietnam with their professionalism. Yorkers is the subsidiary office of Chan Chao in Vietnam. For more information, please visit: www.chanchao.com.tw/en/
