BMW iX premiers at Auto Shanghai

Release Date: 20 Apr 2021 | Shanghai, China

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The innovative pure electric BMW iX made its global debut at Auto Shanghai 2021. The iX has a battery life of more than 600km. This is the first BMW model equipped with an integrated floating curved screen and the new BMW iDrive system, opening a new era of digital intelligence for human-computer interaction in the future. The application of 5G interconnection technology and Gigabit Ethernet for the first time also prepares for the continuous upgrade of cloud computing, vehicle-road collaboration and autonomous driving functions.

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As one of the world’s largest automotive trade fairs, AUTO Shanghai offers an excellent platform to car makers and automotive suppliers for presenting their newest car models and state-of-the-art technologies and products. Since its launch in 1985, AUTO Shanghai has developed into the most important trade fair for the automotive industry in Asia, each time recording increasing numbers of exhibitors and visitors. At AUTO Shanghai 2019, over 1,000 exhibitors presented their products and services on 360,000 square meters of exhibition space to almost 1 million visitors from China and abroad. IMAG GmbH, a subsidiary of Messe München, has been on board as European co-organizer of the trade fair since 2003.

Auto Shanghai 2021 will take place at the National Exhibition and Convention Center in Shanghai from April 21 to 28, 2021. Press days are April 19-20, 2021.