For almost three weeks, Case IH brought together more than 100 customers and 120 Combine Demonstrators from dealers throughout Europe who are focused on harvesting equipment. This commercial training was aimed at network specialists offering support to customers to keep their machinery going in the field during the entire season. "Understanding the needs of our customers in their day-to-day work is a key factor for us. That's why one of the main objectives of this commercial training was to put into practice all aspects related to harvesting in a normal working day", said Georg Landerl, project manager of the HARVESTING CAMP and responsible in his role as Commercial Trainer for harvesting equipment in Europe, Middle East and Africa. "Here we had the chance to use the machines under real conditions and experience all the situations which our customers face."
The camp was held at the Castillo de la Monclova farm in Fuentes de Andalucía (Seville) – a property covering 5,000 hectares where barley, wheat and triticale are grown and where land is ploughed for up to a length of one kilometre at a time. "We organised this training in Spain because that is one of the European countries where harvesting begins earlier. This allowed many European distributors to gain valuable experiences prior to the start of the season in their respective countries of origin", explained Georg Landerl. The peculiarities of harvesting in Andalusia – where yields are lower, temperatures are much higher and humidity conditions are much lower than in northern Europe – mean quite a challenge for people participating in the training. "After harvesting under southern conditions, our dealers are ready to face any request from their customers", he explains. In all training sessions, the participating countries were able to count on the help and vast experiences of the Case IH team.
The camp was held at the Castillo de la Monclova farm in Fuentes de Andalucía (Seville) – a property covering 5,000 hectares where barley, wheat and triticale are grown and where land is ploughed for up to a length of one kilometre at a time. "We organised this training in Spain because that is one of the European countries where harvesting begins earlier. This allowed many European distributors to gain valuable experiences prior to the start of the season in their respective countries of origin", explained Georg Landerl. The peculiarities of harvesting in Andalusia – where yields are lower, temperatures are much higher and humidity conditions are much lower than in northern Europe – mean quite a challenge for people participating in the training. "After harvesting under southern conditions, our dealers are ready to face any request from their customers", he explains. In all training sessions, the participating countries were able to count on the help and vast experiences of the Case IH team.
