- CUPRA and FC Barcelona enters into an innovative partnership for the next five seasons
- Under the agreement, CUPRA becomes Barça’s Official Automotive and Mobility Partner
- Both organisations will co-develop mobility projects and foster innovation at the Camp Nou
This agreement that goes beyond a traditional partnership is based on three strategic pillars. Firstly, both partners originated in Barcelona and have a shared vision of boosting the city's image around the world. Secondly, the two sides endeavour to promote youth talent and innovation. Finally, the two brands share the values of passion, ambition and global vocation.
In this regard. the alliance between CUPRA and FC Barcelona will serve to create unique experiences for their community of fans worldwide as well as to develop urban mobility projects around the Camp Nou stadium.
Besides being its exclusive Official Automotive and Mobility Partner, CUPRA will become one of FC Barcelona’s Global Official Partners. The two brands share the same DNA as they have a contemporary vision based on a unique style and the appreciation of performance.
This special alliance will include visibility on the ground around the stadium facilities as well as a CUPRA VIP Box at the Camp Nou for all FC Barcelona home games. A temporary dedicated area is also expected to be installed outside the stadium for the Barça fans to discover the brand.
A shared vision for the future
Furthermore and in order to foster innovation within the mobility industry, SEAT, CUPRA and FC Barcelona will jointly develop micro-mobility and electro-mobility solutions around the Camp Nou. The football stadium’s facilities will serve as a test laboratory for urban mobility projects in Barcelona.