Digital and live news channels for brands, as DMA buys TheNewsMarket

Digital and live news channels for brands, as DMA buys TheNewsMarket

Release Date: 23 January 2017
Big expansion for DMA Media as it acquires US-owned agency TheNewsMarket Europe’s largest independent news services company DMA Media has bought the international digital agency TheNewsMarket from its US parent Definition 6. TheNewsMarket creates and manages online newsrooms and bespoke content for leading international brands including adidas, IBM, Volkswagen, Lego, IKEA, Google and PwC. It also distributes material via a unique platform to a network of 36,000 media outlets in 190 countries. The acquisition comes months after DMA acquired a video production company, The Peloton, and took a stake in data specialists Urbs Media.
DMA Media’s Group CEO Rob Beynon said:
The acquisition of TheNewsMarket means we have the expertise and scale to offer brands a complete service to access the world market
We are now able to develop stories from research to content production across digital, video, animations and VR and then to amplify those stories with distribution on TheNewsMarket or by helping brands create their own channels and websites"
Rob Beynon, CEO, DMA Media
DMA’s Chairman Richard Sambrook added:
No one else has this range of skills driven by a team with roots in professional news gathering and quality production.
We will be maximising the opportunity to give clients an even louder share of voice on world markets.”
TheNewsMarket was founded in 2000 and has won many industry awards. Its bespoke technology has allowed it to make high quality video available on all digital channels, and it attracts a blue chip global client base. DMA intends to use the platform www.thenewsmarket.com to showcase data-based stories for major brands, and will bring its unrivalled news experience and contacts to further extend the reach and profile of TheNewsMarket.

TheNewsMarket’s MD Matthew Thomson said:
"DMA has been a key partner in helping us produce live events and content for our clients around the world. This acquisition presents a fantastic opportunity for both our companies to expand our client base and deepen our offering."
TheNewsMarket will become a brand within the DMA Group, supported by in-house division DMA Productions and by data-driven content from Urbs Media. It will continue its activities in its offices in London, New York, Atlanta, San Francisco, Munich, Madrid, Beijing, Ahmedabad and Mumbai.
DMA MEDIA

DMA Media is a media services company with extensive global operations. It specialises in broadcast and online channel start-ups and content, and has launched dozens of channels in Asia, the Middle East, and Europe. Its principals are former senior executives from broadcasting organisations including the BBC, Reuters, Dow Jones, Bloomberg, Sky TV, Star TV, CNN and CNBC. DMA is registered in the UK as a limited company owned by its directors, and it has a branch office in the UAE. It has been trading for 20 years.
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