Social Media Award for public relations in agriculture across all social media channels – Award ceremony at the Young Farmers Party at Agritechnica 2025 in Hanover, Germany, where the winners will be announced – Finalists hail from Argentina, Germany, Switzerland, United States and the United Kingdom.
The DLG Agri Influencer Award 2025 recognizes social media profiles that demonstrate outstanding commitment to public outreach in agriculture. With this award, the DLG (German Agricultural Society) honors individuals who communicate agricultural topics in an authentic, expert, and wide-reaching manner in the digital space, thereby contributing to an exchange between agriculture and society. The DLG has today announced the finalists. The award ceremony, which will take place during the Young Farmers’ Party at Agritechnica 2025 on 14 November, will announce the winner and the second and third place.
Agri influencers take their followers with them digitally into the fields, barns, and tractor cabs, and engage openly with the press and the public. Through the DLG Agri Influencer Award, their visibility is increased and their communication efforts are supported long-term. The international award has been presented annually by the DLG since 2022.
This year, for the first time, the first, second, and third place will be awarded in each of the two categories: “German-speaking” and “International.”
“Our goal is to continuously develop the award and adapt it to current trends in digital agricultural communication,” explains Theresa Günther, Social Media Manager at DLG. “By introducing the two categories ‘German-speaking’ and ‘International,’ we aim to make the variety and reach of agricultural communication even more visible.”
“Once again this year, we as a jury were impressed by the even higher quality of entries,” says Heike Zeller from aHEU and chair of the jury. “It’s also great to see, through the applications, how Agri-influencers and their followers connect across borders via social media—starting conversations, forming friendships, and supporting each other. What unites them is their common goal of presenting agriculture as authentic, innovative, and full of possibilities—to both their own communities and to non-agricultural audiences.”
DLG Agri Influencer finalists
International category
(alphabetical order)
* Tom Carlisle @DalesFarmer
www.instagram.com/DalesFarmer
Tom Carlisle runs a farm in northern England with his family, where they raise sheep, grow forage crops, and offer agrotourism experiences. On Instagram, he’s developed his own warm and witty style of sharing everyday life and work on the farm. With a passion for storytelling, he writes and performs songs on current topics, and even turns the lively antics of lambs into humerous sports commentary.
Tom says:
“Farming is a wonderful, diverse industry. It’s not just about driving tractors or tending livestock. There are so many exciting opportunities and ways for people to get involved.”
The jury couldn’t stop watching the videos from this true creator, and especially praised the authenticity and distinctive presentation of his content.
Tom Carlisle is based in Cracoe, UK, and currently has 32,400 followers on Instagram under the handle @DalesFarmer
* Franco Speranza @franco_speranza
www.instagram.com/franco_speranza
Franco Speranza is a young farmer who runs an arable farm with his family in Central Argentina. On social media, he shares insights into their daily work—sometimes with a splash of motorsport events. His content covers a wide range of topics and comes across as approachable and light-hearted thanks to his friendly interactions with followers. But on closer look, it’s also skillfully produced videography, with a strong sense of rhythm that captures both detailed moments and sweeping, almost cinematic panoramas.
Franco says:
“In my profile, I show the daily life—both the good and the bad—to shed light on the reality we farmers live in. I also want to inspire young people to return to the countryside, something that has been largely lost.”
The jury highlighted his refreshing video style, which makes even complex topics highly engaging and easy to digest.
Franco Speranza is from Bell Ville, Argentina, and currently has 228,000 followers on Instagram under the handle @franco_speranza
* Noah Young @TheShilohFarm
www.instagram.com/theshilohfarm
Noah Young and his wife set up their own farm in Nebraska, USA, where they share insights into gardening, animal husbandry, regenerative agriculture, and modern rural family life. On social media, Noah doesn’t shy away from addressing challenges in the industry. His account covers a wide range of topics and video styles, and through his friendly, humorous, and above all creative storytelling, he builds a bridge between producers and consumers.
Noah says:
“The Shiloh Farm is a space where people can laugh, learn, and find inspiration to live a little closer to the land—whether they’re on a farm or in a city apartment with a single tomato plant.”
The jury praised the high quality of his content and the way he elevates the image of agriculture beyond its usual circles.
Noah Young is from Kenesaw, Nebraska, USA, and currently has 744,000 followers on Instagram under the handle @TheShilohFarm.
DLG Agri Influencer finalists
German category
(alphabetical order)
Patrick Danuser
@danuser_hof
www.instagram.com/danuser_hof
Patrick Danuser and his family live in the Rhine Valley, Switzerland, where they raise suckler cows and broiler poultry, and grow field crops and vegetables. On Instagram, he communicates in Swiss German with German subtitles and uses strong hooks to connect with his audience in a both humorous and authentic way. Alongside fascinating insights into farming life, he also addresses topics like potato theft and keeps his account well-organized with content-driven, hashtagged thumbnails.
Patrick says:
“Being a farmer is the coolest job in the world! We farmers want to work hand in hand with consumers, and everything we do has one purpose: to produce high-quality food for them.”
The jury is impressed by the high quality of his engaging social media work.
Patrick Danuser is from Bad Ragaz in Switzerland and currently has 45,200 followers on Instagram under the handle @danuser_hof.
Nina Kleine
@hof_zur_haskenau
www.instagram.com/hof_zur_haskenau/
Nina Kleine lives with her partner Willi Gerdemann on his farm in Westphalia, Germany, where she shares insights into turkey farming, arable crop production and rural life. Nina’s content covers everything from fattening poultry to harvesting potatoes and other seasonal tasks. With a wink and a warm tone, her account feels relaxed and approachable—like chatting with neighbors over the garden fence.
Nina says:
“We want to build understanding, not lecture. It’s a mix of educational content and humorous reels about relationships in the countryside or typical ‘fails’—like when the feed line overflows or the tractor gets stuck again.”
The jury praised the well-balanced mix of entertaining and informative content, showcasing a type of farm operation rarely seen, and noted her authentic and skillful approach to running a social media channel.
Nina Kleine hails from Münster in Westphalia and currently has 40,900 followers on Instagram under the handle @hof_zur_haskenau.
Philipp Pelzer
@philipps_farmlife
www.instagram.com/philipps_farmlife
Philipp Pelzer runs a farm with his family North Rhine-Westphalia, where they raise bulls, grow crops, and produce energy. For years, he’s been active in digital agricultural outreach. With humor, he picks up on memes and social media trends, adapts them to the farming world, and explains his work in a way that’s easy for outsiders to understand. His content brings agriculture up close—often with his face speaking directly to the camera.
Philipp says:
“I want to show agriculture as it really is. It’s more than just a job or driving tractors and milking cows. I want people to see that farming is a way of life.”
The jury commended his consistent work over the years, including his willingness to engage with controversial topics.
Philipp Pelzer is from Rahden in northern North Rhine-Westphalia and currently has 55,400 followers on Instagram under the handle @philipps_farmlife.
Media contact:
Malene Conlong
Tel: +49 6924788237
Email: M.conlong@dlg.org
About DLG
With more than 31,000 members, DLG is a politically independent and non-profit organisation. DLG draws on an international network of some 3,000 food and agricultural experts. DLG operates with subsidiaries in 10 countries and also organizes over 30 regional agricultural and livestock exhibitions worldwide. DLG’s leading international exhibitions, EuroTier for livestock farming and Agritechnica for agricultural machinery, which are held every two years in Hanover, Germany, provide international impetus for the local trade fairs. Headquartered in Frankfurt, Germany, DLG conducts practical trials and tests to keep its members informed of the latest developments. DLG’s sites include DLG's International Crop Production Centre, a 600-hectare test site in Bernburg-Strenzfeld, Germany and the DLG Test Centre, Europe's largest agricultural machinery test centre for Technology and Farm Inputs, located in Gross-Umstadt, Germany. DLG bridges the gap between theory and practice, as evidenced by more than 40 working groups of farmers, academics, agricultural equipment companies and organisations that continually compare advances in knowledge in specific areas such as irrigation and precision farming.