(FILA Korea) – Hot on the heels of their first collaborative event in November, FILA Korea and FILA USA reunited last week as the co-hosts of the brand’s second “WE KICKS TOWN” footwear exhibition in the iconic fashion district of Garosu-gil, Seoul. The week-long venture was a continuation of the brand’s efforts to reach the younger consumer market through a more interactive and experiential introduction to iconic FILA styles.
From 2-10 March, the event hall at Common Ground, Seoul was home to the second “We Kicks Town” footwear exhibition by global sportswear brand, FILA. Similar to its predecessor, the exhibit’s main draw was the display of 13 select Heritage category products – footwear collections designed in collaboration with small street shops and boutiques across the United States. New to the WE KICKS TOWN shelves were the additions of last year’s popular “Vintage Cage,” the “Cage Cream,” and “OG” models – results of the brand’s collaborations with Pink Dolphin, Urban Outfitters, Packer Shoes. The event also featured weekend performances by upcoming R&B artist Samuel Seo, as well as 360 Sounds Live DJ.
For more information on the pop-up exhibit, please go to FILA Korea's official website at www.fila.co.kr. Additional photos can also be found on FILA Korea's official Instagram page.