Featuring Jon Sellors, Head of External Affairs, Intact Insurance
Upcoming epresspack webinar — Wednesday 4 December 2025, 13:00–13:45 GMT
The world of communications has changed forever.
Once, success was measured by column inches and journalist lunches. Today, comms teams sit at the crossroads of marketing, digital, internal and social - responsible not just for influence, but for ownership of their brand story.
That transformation is at the heart of an upcoming epresspack webinar with Jon Sellors, Head of External Affairs at Intact Insurance, and formerly of RSA, Simplyhealth, LV= and MoreThan.
From press releases to content ecosystems
When Intact shifted its focus to business insurance, Jon saw a need to modernise how the company communicated. The old model - separate teams working in silos - couldn't deliver the speed or consistency modern audiences expect.
“We've adopted a 'create once, use many' mindset,” Jon says. “We treat stories as shared assets that can live across every channel - from internal comms to LinkedIn and trade media.”
That approach has turned Intact's communications function into a content hub, with Jon acting as editor-in-chief - curating a calendar of stories, guiding message consistency, and helping the brand use its own channels to drive engagement.
Less reliant on media, more focused on relationships
In today's fragmented media landscape, specialist correspondents are rare and earned coverage is harder to secure. For Jon's team, that means trade outlets remain important - but owned and social channels are equally important.
LinkedIn, in particular, has become a vital storytelling platform for reaching brokers, partners, and employees directly.
Becoming a publisher
To keep pace with audience expectations, Intact recently brought in a videographer - transforming how the company tells its stories visually. Video content now drives both internal engagement and external reach, and its success is measured not only in numbers, but in the growing internal demand for visual storytelling.
Join the conversation
Jon will share these insights in our live session:
🎙 “From press office to content hub: how Intact reimagined communications for a multi-channel world”
🗓 Wednesday 4 December 2025 · 13:00–13:45 GMT
🎟 Free registration · Recording available
Discover how Intact is redefining communications for the digital age — and what every comms leader can learn from their transformation.
