- Genesis provides fleet of 30 cars to renowned luxury watch and jewellery Maison from 13 to 24 May
- The luxury fleet includes 10 G90 saloons
- GMR driver André Lotterer to visit Chopard Rooftop at Martinez Hotel and attend Chopard Gentleman’s Evening alongside Genesis Brand Partner Jacky Ickx tonight
- Chopard Ambassador and Genesis Brand Partner Jacky Ickx also attended Chopard ‘Universe’ evening on 19 May
Frankfurt, Germany, 21 May 2025: Genesis Motor Europe and luxury watch and jewellery Maison Chopard have teamed up on the French Riviera for two weeks of seaside luxury.
As the automotive partner of Chopard at Cannes, Genesis will provide a bespoke chauffeur service to Chopard’s VIP guests as they navigate their annual Cannes activity. The renewed collaboration promises to bring together Genesis’ bold design language of Athletic Elegance as well as its vibrant Korean spirit and style with Chopard’s world-renowned design, luxury and elegance.
The Genesis chauffeur fleet consists of 30 cars, including ten of the brand’s luxury G90 saloons, and is exclusively available to Chopard guests staying at the Martinez Hotel where they can also enjoy access to Chopard’s signature Rooftop Lounge hospitality. The Genesis line-up is also available to Chopard’s celebrity talent and brand ambassadors for the full duration of the event.
The chauffeur fleet will support Chopard guest attendance at a variety of annual Cannes events sponsored by the illustrious Maison, including transport to and from the red carpet, the amfAR Gala Cannes and the Trophée Chopard, reaching a pinnacle at the Chopard Gentlemen’s Evening tonight.
Genesis Brand Partner and Chopard Ambassador, Jacky Ickx, who attended the Chopard ‘Universe’ evening on 19 May, will return to Cannes and the Chopard Rooftop to attend the Maison’s Gentleman’s Evening alongside Genesis Magma Racing driver, André Lotterer.
André will also visit the Chopard Rooftop today, before joining up with the ELMS 2 Genesis Magma Racing Trajectory drivers for his team debut at the 24 Hours of Le Mans in June. So far in this year’s ELMS 2 series, drivers Jamie Chadwick, Daniel Juncadella and Mathys Jaubert have claimed two victories at the 4 Hours of Barcelona and the 4 Hours of Le Castellet.
The two-week programme in Cannes marks a revival of the two Maisons’ successful collaboration in Switzerland last year, where the 2024 x Gran Berlinetta Tribute was showcased to honour Genesis Brand Ambassador Jacky Ickx at Chopard’s Evening with the Belgian racing legend.
Commenting on the partnership with Chopard, Genesis Motor Europe’s Managing Director, Xavier Martinet, said: “It is a privilege to be able to work alongside such an established luxury Maison like Chopard once again. With its creative designs, high-quality craftsmanship and vivacious spirit, Genesis is the perfect complement to Chopard's activations in Cannes this year.”
About Genesis
Founded in South Korea, Genesis offers premium cars with a luxury experience and is committed to delivering an exceptional service to its customers. From its European headquarters in Frankfurt, Genesis Motor Europe operates in Germany, Switzerland and the UK. Since launching in Europe in 2021, the brand has received multiple company and product award wins across all three markets.
The Genesis range includes three dynamic pure electric models as well as the most recent addition, Genesis G90, the brand’s flagship luxury saloon. Central to Genesis' identity is the distinctive design language of 'Athletic Elegance', blended with the very latest technology to deliver state-of-the-art customer features. Genesis is dedicated to a sustainable future and aims to become a carbon net zero by 2035.
For more information about Genesis and its definition of premium, please visit www.genesis.com.
