- Brand new Genesis Studio to open in Battersea Power Station
- Space dedicated to showcase full Genesis range available in the UK
- Designed to be both audacious and progressive, the Studio aims to provide a new type of luxury experience to customers
- Battersea Power Station Studio opening highlights Genesis’ commitment to providing first class assistance to its customers
- The new Genesis Studio will open to the public on Friday, October 14th
London, 11 October 2022: Luxury automotive brand, Genesis, announces its continued expansion within the European market, with its second UK Studio1 opening at Battersea Power Station on 14th October when the London landmark opens its doors to the public for the first time ever.
Situated within Turbine Hall B of the iconic Grade II* listed Power Station, the space will showcase the UK model range - a fitting convergence of past and future innovation in electrification.
A new type of luxury experience, the Genesis Studio at Battersea Power Station will express the iconic elements of the brands’ culture - refined and contemporary design, progressive functionality and distinctly Korean. This includes a minimalist design that features a mix of exposed concrete and wood throughout.
For the first time at a Genesis Studio in Europe, the space includes a dedicated area for vehicle configuration, where visitors will be able to discover Genesis colour, interior and garnish configurations options through an interactive content and immersive experience.
Visitors to the Studio will be welcomed by a personal level of hospitality based on Korean customs for treating guests. Those who visit the Studio will be treated as Genesis’ son-nim - ‘son’ meaning ‘guest’ and ‘nim’ being an honour. This reflects the Korean virtue of providing the best to those who step inside your home. Upon arrival, customers will be assigned a clear point of contact, a Genesis Personal Assistant, to manage all their needs through the buying and ownership experience.
Andrew Pilkington, UK Managing Director at Genesis, said: “The experience in our Studio is a physical mirror of our online experience; from the customer service via our Genesis Personal Assistants to our transparent pricing options, with no haggling or discounting – the same superb value for every customer. We are hugely excited for the opening of our new Studio at Battersea Power Station, which represents another big step in our commitment to the UK market, as well as the opportunity to be closer to our customers and deliver a luxury experience.”
Sam Cotton, Head of Leasing at Battersea Power Station, said: “We are really pleased that Genesis will be opening a new store at Battersea Power Station, which will feature some of the brands’ newest technology and customer experience.”
Visitors will also have the opportunity to get behind the wheel and experience driving a Genesis vehicle themselves from the Studio with a comprehensive test drive programme to start their Genesis journey.
Since the brand launched in the UK last year, Genesis is successfully disrupting the market by offering premium, Korean-designed cars with a luxury experience. With a focus on electrification, the brand has announced and released three electric vehicle models in 2022 alone - demonstrating clear progress to their commitment to becoming an all-electric vehicle brand by 2030 and to pursuing the goal of being a carbon net zero by 2035.
Genesis’ electrification journey began with GV60, a high-performance electric vehicle with a sleek and athletic crossover utility vehicle design, then with the Electrified G80 - a modern interpretation of the classic sedan profile while uncompromising style and practicality and finally Electrified GV70 which delivers exceptional driving performance while embodying the brand’s ‘Athletic Elegance’ with highest standards in luxury, versatility, and comfort.
Notes to editors
[1] The first Genesis UK Studio was opened in Westfield, London in the summer of 2021. The Westfield London Studio was the first chance for UK customers to fully engage with the spectrum of Genesis’ design and engineering, while being in an environment that combines industrial strength and casual luxury.
About Genesis
Genesis brings premium cars with a luxury experience to Europe. The Korean brand has established itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and, above all, to respect the greatest luxury – their time. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services across Europe having launched five premium luxury vehicles in 2021. Genesis will introduce three electric vehicles in 2022 and, from 2025, all-new Genesis vehicles will be pure electric as part of the brand’s vision for a sustainable future. Genesis will also pursue a goal to become carbon net zero by 2035.
For more information about Genesis and its definition of premium, please visit www.genesis.com.
About Battersea Power Station
Battersea Power Station is one of central London’s largest, most visionary and eagerly anticipated new riverside neighborhoods. The £9bn regeneration project is delivering a vibrant, mixed-use destination offering a community of homes, shops, restaurants, offices, culture and leisure venues, as well as 19 acres of public space, all serviced by an extension to the London Underground Northern Line.
The Grade II* listed Power Station, the second phase of the development, opens to the public from Friday 14th October, housing over 100 shops, restaurants and cafes, events venues, new office space and 254 new residential apartments. The first residents moved into the Power Station in 2021.
For more information about Battersea Power Station, please visit www.batterseapowerstation.co.uk and follow @BatterseaPwrStn to keep up with the latest news and events.
