- Market debut with three fully electric luxury models: GV60, Electrified GV70 and Electrified G80
- Official sales launch of Genesis in the Netherlands, with pricing starting from €49,900 for the GV60
- A wide range of personalisation options, advanced technology and fast charging capability
Frankfurt, Germany, 23 March 2026: Genesis announced its official launch in the Netherlands, marking another important milestone in the European expansion of the brand. The occasion was celebrated during a dedicated launch event held at the Bernadus Golf Club, where Genesis presented the brand and introduced the model range to the Dutch market.
Peter Kronschnabl, Managing Director of Genesis Europe, said: “2026 marks a pivotal year for Genesis as we continue to accelerate our growth across Europe. With the brand launching in four major markets, Italy, France, Spain, and the Netherlands, we are expanding our presence and bringing the Genesis experience to a wider audience.”
“The launch in the Netherlands represents another important milestone for the brand in Europe. We are confident that by working together with strong dealer partners such as Zeeuw & Zeeuw and Broekhuis, we will build a solid business and drive a continued success of Genesis in the Dutch market.”
An electrifying line up
Genesis enters the Dutch market with an all electric line-up consisting of three models: the Genesis GV60, starting from €49,900; the Electrified GV70, starting from € 65,400; and the flagship Electrified G80, starting from € 74,200.
The Genesis range combines this attractive pricing with a high level of standard equipment and customer features, high performance EV charging as well extensive personalisation options. Together, these elements underline the brand’s distinctive approach to a modern luxury mobility as a refined and performance-oriented brand defined by its distinctive design philosophy, “Athletic-Elegance”, advanced technologies and a seamless ownership experience.
A strong foundation with leading dealer partners
Genesis has appointed two leading automotive groups as its first official dealer partners in the Netherlands: Zeeuw & Zeeuw and Broekhuis.
This collaboration establishes a strong foundation for the brand’s presence in the Dutch market, supporting the distinctive Genesis ownership experience with a focus on expertise, quality and nationwide coverage.
Peter Lammers, Head of Genesis Netherlands, said: “We are proud to introduce Genesis to the Netherlands, bringing with us our distinctive Korean perspective and design-driven philosophy. Dutch customers share our appreciation for refinement, innovation and thoughtful craftsmanship. As we establish a long-term presence in this market, we look forward to setting a new benchmark in meaningful hospitality and customer experience.”
The Netherlands launch represents another step in Genesis’s continued growth following its 2015 global debut and is the brand’s sixth European market, joining UK, Germany, Switzerland, France and Italy. Today, more than 1.5 million Genesis cars are on the road worldwide.
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit and a commitment to unique hospitality and customer experience excellence.
The brand’s award-winning models GV60, Electrified G80 and Electrified GV70 are defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis is embarking on the next chapter of its journey, as a design-driven performance brand. Its first luxury high performance model, GV60 Magma, will arrive in Europe this year and Genesis Magma Racing will be competing in the 2026 FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe operates in Germany, Switzerland, and the UK and is expanding into four new markets this year - Italy, France, Spain and the Netherlands.
For more information about Genesis, please visit www.genesis.com.
