- Genesis Glasgow celebrates opening with exclusive customer evening inspired by “Son-nim” hospitality
- Exclusive panel discussion, hosted by Eilidh Barbour and featuring Genesis brand ambassador, Tom Kitchin
- Guests experienced the Genesis GV60 Magma up close, complemented by premium hospitality and canapés curated by Tom Kitchin
London, UK, 28th September 2026: Genesis Glasgow has welcomed guests to an exclusive evening celebrating the opening of its Genesis showroom in Scotland, bringing together exceptional hospitality and exclusive access to the latest Genesis model range.
Hosted at the newly opened Genesis Glasgow retailer, operated by Arnold Clark, the event gave guests in Scotland an opportunity to experience Genesis' distinctive approach to hospitality, inspired by the Korean philosophy of “Son-nim”, where everyone is treated as an honoured guest. Attendees explored the Genesis model range while experiencing the attention to detail that defines the Genesis customer experience.
A highlight of the evening was an exclusive discussion hosted by broadcaster Eilidh Barbour featuring Michelin-starred chef and Genesis brand ambassador Tom Kitchin. Drawing on his experience as one of Scotland's most celebrated culinary figures, Kitchin shared insights into craftsmanship, attention to detail and the pursuit of excellence. The conversation explored the shared values that underpin both exceptional hospitality and world-class sporting events, reflecting Genesis' longstanding partnership with the Genesis Scottish Open.
Guests were also given the opportunity to experience the Genesis GV60 Magma up close. Designed to push the boundaries of premium performance, GV60 Magma showcases Genesis' most dynamic vision to date, combining striking design, innovative technology and exceptional capability. The vehicle offered attendees an exclusive glimpse into the future direction of the Genesis brand.
Further bringing “Son-Nim” to life, guests enjoyed a selection of canapés personally curated by Tom Kitchin alongside a Korean calligrapher on hand to elevate the Korean connection and provide guests with a takeaway gift. Attendees were also entered into a prize draw to win an exclusive dining experience at The Kitchin, providing a memorable extension of the evening and reinforcing Genesis' commitment to delivering elevated experiences.
Ben Sargeant, Director of Genesis and Customer Strategy at Genesis Motor UK, said: "The opening of Genesis Glasgow is about more than a new retail location; it is about expanding the Genesis experience across Scotland, complimenting our commitment to the Genesis Scottish Open and our studio presence in Edinburgh. This event combined exceptional hospitality, meaningful conversations and exclusive product experiences to demonstrate the premium and customer-first approach that defines Genesis."
Russell Borrie, Chief Executive Officer at Arnold Clark, said: "It was a pleasure to welcome customers to Genesis Glasgow and mark the occasion with such a memorable evening. From the moment guests arrived, we wanted to give them a true sense of the premium experience, exceptional hospitality and personal service at the heart of Genesis. We look forward to welcoming even more customers from across Glasgow and Scotland and introducing them to the Genesis brand in the years ahead.”
As Genesis continues to expand its presence across the UK, Genesis Glasgow plays an important role in bringing the brand's distinctive approach to premium mobility, service and hospitality to more customers.
About Genesis Motor Europe
Founded in Seoul, Genesis brings a distinct Korean perspective to premium electrified mobility, combining performance, visionary design and commitment to unique hospitality and customer experience excellence.
The brand’s award-winning range GV60, Electrified GV70, Electrified G80 and GV90 is defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis GV90 is the ultimate expression of vision of luxury, innovation and hospitality. This flagship SUV is set to arrive in Europe in 2027.
Genesis is embarking on the next chapter of its journey as a design-driven performance brand, expanding ambitions through its Magma program with high-performance model, GV60 Magma, and Genesis Magma Racing team participation in the FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe now operates in France, Germany, Italy, the Netherlands, Switzerland and the UK. Spain will be operational soon, taking Genesis into its 7th European market. In 2027, Genesis will continue its European expansion, with plans to launch across several additional markets, including Austria, Denmark, Poland and Portugal.
For more information about Genesis, please visit www.genesis.com.
