- The premium automotive brand Genesis, born in Seoul, Korea, arrives in France
- Two retail locations to open this Spring in Paris and Lille
- Launching with a dedicated network and three premium electric models – GV60, Electrified GV70 and Electrified G80
- Customer experience reflects the Korean hospitality concept of “Son-nim”
Frankfurt, Germany, 12 February 2026: Yesterday, Genesis, the premium automotive brand from South Korea, announced its entry into the French market. Since launching in Europe in 2021, Genesis now operates in Germany, the UK, Switzerland, and most recently, Italy. Inspired by the Korean hospitality philosophy “Son-nim” meaning honoured guest, Genesis is committed to delivering an exceptional customer experience and will continue its European growth with launches into the Netherlands and Spain later this year.
Available from launch, Genesis will offer a line-up ofthree all electric models; GV60, the multi-award-winning luxury compact SUV and the brand’s first dedicated all electric model, Electrified GV70, its flagship SUV which balances elegance with dynamic performance and Electrified G80, a luxury saloon which embodies refinement and sophistication, the most comprehensively equipped Genesis model in Europe.
Peter Kronschnabl, Managing Director of Genesis Motor Europe, commented: “Genesis is an exciting brand built on strong foundations, and we have made a long-term commitment to growing our presence in Europe. We are delighted to introduce Genesis to France, amarket thatrepresentsrefinement, innovation, and elegance. Our award-winning all-electricline-upreflectsour distinctly Korean mindset and design-led values and has been carefully tailored to the needs of European customers. We are proud of the relationships we have built with our customers and look forward to introducing our models to the Frenchmarket.”
Charles Fuster, Brand Director of Genesis France, added: “The arrival of Genesis in France is the perfect opportunity to introduce customers to a new concept of premium experience. From the product itself,showcasingthe pinnacle of Korean quality, to the service and care we provide throughout the ownership experience, Genesis offers somethingtruly unique. For the French, who value design and style, Genesis provides endless topics of conversation - a product range distinguished by character, a blend of luxury and everyday usability, meticulous attention to detail, and innovations that truly enhance the user experience.”
In France, the first two retail locations will open this spring, one in Paris and one in Lille. Further expansion is planned this year, with a comprehensive service network spanning the country by the end of 2028.
France will play a key role in Genesis Magma Racing’s debut season in the 2026 FIA World Endurance Championship (WEC) with the GMR-001 hypercar competing in the full season, including the iconic 24 Hours of Le Mans. Based in Le Castellet, the Genesis Magma Racing team will showcase Genesis’ performance capabilities in the LMDh category, reflecting the brand’s dedication to innovation, precision, and reliability. Many of the technological breakthroughs developed for the GMR-001 will also form the foundation for the wider Genesis lineup.
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit and a commitment to unique hospitality and customer experience excellence.
The brand’s award-winning models GV60, Electrified G80 and Electrified GV70 are defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis is embarking on the next chapter of its journey, as a design-driven performance brand. Its first luxury high performance model, GV60 Magma, will arrive in Europe this year and Genesis Magma Racing will be competing in the 2026 FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe operates in Germany, Switzerland, and the UK and is expanding into four new markets this year - Italy, France, Spain and the Netherlands.
For more information about Genesis, please visit www.genesis.com.
