- Genesis Magma UI Design wins in the User Interface discipline within the Product Interfaces category
- Meticulously refined GV60 Magma GUI with a watch-face motif expresses Magma’s unique identity and sense of refined luxury
- Genesis Tea Experience wins in the User Experience discipline within the Retail/Banking UX category
- Rooted in Korean tea culture, the experience is designed to foster genuine relationships through sincere hospitality
Frankfurt, Germany, 26 March 2026: Genesis today announced that it has been recognised with two prestigious iF Design Awards for 2026, honouring the brand’s dedication to creating refined, meaningful connections with its customers through both digital and physical experiences. The Genesis Magma User Interface (UI) and the Genesis Tea Experience were awarded in the User Interface (UI) and User Experience (UX) disciplines, respectively.
Genesis Magma UI
Genesis Magma UI, honoured in the Product Interfaces category, is the graphical user interface for the high-performance GV60 Magma. Its design concept, inspired by the intricate beauty of a mechanical watch face, expresses the unique identity and refined luxury of the Magma high-performance programme.
It capitalises on the true black capabilities of its OLED display, contrasting it with Magma Orange to create a minimalist design. The interface changes based on the driving mode to display crucial performance data such as a G-force metre and the remaining boost time of the car’s Boost Mode. It provides a dynamic and intuitive experience, seamlessly blending sophisticated aesthetics with rewarding, driver-focused functionality.
Genesis Tea Experience
The Genesis Tea Experience, a winner in the Retail/Banking UX category, is a quiet and immersive moment of mindfulness designed to build lasting relationships that go beyond the transactional. Rooted in Korean tea culture, where warmth and thoughtful hospitality are paramount, the experience engages the senses with intention.
From the aroma and flavour of the signature tea blends to the bespoke teaware, every detail is intentionally crafted. Inspired by traditional Korean motifs such as Hanbok ribbon ties, the fortune pouch (Bokjumeoni), folding screens (Byungpung) and the Bojagi fabric wrap, subtle storytelling for each element guides guests into a state of calm. This refined, sensory approach transforms brand spaces and proves that stillness can leave the deepest impression. Its presence elevates hospitality and sets a new emotional standard in luxury automotive communication, inviting guests to reconnect and feel truly seen.
Genesis has been recognised by the prestigious iF Design Awards for two distinct, yet equally important aspects of its brand experience guided by its “Son-nim” value of hospitality – where every customer is treated as an honoured guest. The dynamic Magma UI and the serene Genesis Tea Experience fully embody the design philosophy of “Athletic Elegance,” showcasing an audacious and progressive approach. This demonstrates that the Genesis journey transcends mere driving experience.
The iF Design Award, hosted by iF International Forum Design GmbH, is one of the world’s most celebrated and valued design competitions. For 2026, the awards attracted over 10,000 submissions from 68 countries, which were evaluated by a panel of 129 expert jurors.
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit and a commitment to unique hospitality and customer experience excellence.
The brand’s award-winning models GV60, Electrified G80 and Electrified GV70 are defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis is embarking on the next chapter of its journey, as a design-driven performance brand. Its first luxury high performance model, GV60 Magma, will arrive in Europe this year and Genesis Magma Racing will be competing in the 2026 FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe operates in Germany, Switzerland, and the UK and is expanding into four new markets this year - Italy, France, Spain and the Netherlands.
For more information about Genesis, please visit www.genesis.com.
