- AUTO BILD readers choose Genesis as “Best Brand Overall” in 2026 survey*
- Genesis’ success in this year’s survey marks the first time a Korean brand has taken the top spot
- Genesis also first in the “Luxury Class” and “Value For Money” categories
- Over 50,000 readers voted for their favourite out of 52 brands across 14 categories assessing them on three criteria: quality, design, and value for money
Frankfurt, Germany, 16 April 2026: Genesis has been recognised as the “Best Brand Overall” as part of AUTO BILD’s 15th annual readers’ survey, one of Germany’s largest and most respected reader-led brand evaluations.
Genesis’ success in this year’s survey marks the first time a Korean brand has taken the top spot - “Best Brand Overall”. Genesis also came first overall in the “Luxury Class” category and scored highest in the “Value For Money” category in the same class, highlighting the strength and quality of the brand’s position in one of Europe’s most competitive automotive markets.
Managing Director of Genesis Motor Europe, Peter Kronschnabl, comments: “We are thrilled to be recognised by the readers of AUTO BILD in this year’s survey. For Genesis, these wins are a strong endorsement of our growing brand appeal and the desirability of our all-electric model line-up in Europe. We are committed to delivering cars that combine refined design, advanced technology and features with a distinctly customer-centric ownership experience.
“These three victories reflect our wider momentum across the region. Genesis now operates in six European markets; Germany, France, Italy, The Netherlands, Switzerland and the UK, with Spain still to come in 2026. With more brand presence across Europe than ever before, and our first high-performance model, GV60 Magma, arriving this year, we continue to go from strength to strength.”
First launched in 2011, the survey reflects the opinions of over 50,000 readers, who evaluated the 52 leading automotive brands across 14 categories. Each brand is comparatively ranked on three criteria: quality, design, and value for money. The results provide a direct measure of consumer trust, relevance and desirability of top automotive brands on sale in Germany and across Europe.
Notes To Editors
* Genesis, overall winner in the AUTO BILD readers’ choice The Best Brands, as well as winner in value for money and overall winner in the luxury class (issue 16/2026).
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit and a commitment to unique hospitality and customer experience excellence.
The brand’s award-winning models GV60, Electrified G80 and Electrified GV70 are defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis is embarking on the next chapter of its journey, as a design-driven performance brand. Its first luxury high performance model, GV60 Magma, will arrive in Europe this year and Genesis Magma Racing will be competing in the 2026 FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe now operates in France, Germany, Italy, the Netherlands, Switzerland and the UK. Spain will be operational soon, taking Genesis into its 7th European market in 2026.
For more information about Genesis, please visit www.genesis.com.
