- Hyundai Motor CEO José Muñoz emphasised resilience, adaptability, and cross-functional alignment as key strengths to confidently lead future mobility
- Muñoz shared his strategic vision for the company, encouraging direct and open communication between employees
- The CEO pointed to expanded partnerships as key drivers of mobility innovation
- He also reflected on his first year as CEO and called for proactive leadership to ensure long-term growth beyond 2030
- He was joined by executive vice presidents responsible for global operations, electrification, and HR, who participated in a panel discussion with employees
Frankfurt, Germany, 6 November 2025: Hyundai Motor Company President and CEO José Muñoz met with employees around the world to share the company’s strategic direction for 2026, reinforcing Hyundai Motor’s commitment to agility, innovation, and sustainable growth.
CEO message: Building confidence for the future
Hyundai Motor Company President and CEO José Muñoz met with employees around the world during the 2025 Leaders Talk, the company’s global town hall-style meeting, to share Hyundai’s strategic direction for 2026 and reinforce its commitment to agility, innovation, and sustainable growth.
The event was held at Hyundai Motor’s Gangnam office in Seoul, with 200 employees attending in person and many others joining via live stream.
"As I reflect on my first year as CEO, I'm grateful for the dedication and resilience of our global team. The automotive industry is transforming faster than ever, but I've never been more confident in our ability to navigate what’s ahead. Our success in 2025 proved that adapting is truly part of our DNA. We achieved outstanding results while managing complexity. Looking toward 2026 and beyond, our strength lies in the quality and safety of our products, the flexibility of our strategy across powertrains and markets, and most importantly, the talent and commitment of our people. The partnerships we're building, along with our manufacturing investments and product innovation, position us to lead the future of mobility.”
As announced during its CEO Investor Day in September, Hyundai Motor aims to achieve 5.55 million global vehicle sales by 2030. Building on this momentum, electrified vehicles are expected to account for 60 percent of total sales, reaching 3.3 million units, with significant growth anticipated in North America, Europe, and Korea.
To support this goal, the company will expand its hybrid lineup to more than 18 models by 2030, including the introduction of Genesis hybrid models in Korea in 2026.
The company’s Genesis luxury brand, celebrating its 10th anniversary, has grown into a top 10 global premium brand, surpassing 1 million units in cumulative sales and expanding into over 20 markets. Genesis will launch GV60 Magma, its first high-performance model, and introduce EREV and hybrid cars to accelerate electrification. The brand aims to reach 350,000 annual sales by 2030, strengthening its presence in the United States, Europe, the Middle East, Korea, China, and emerging markets.
Hyundai Motor’s strategic partnerships are also driving innovation. Since launching sales on Amazon, dealer traffic has increased by over 41 percent. Collaborations with Waymo and GM are progressing, with real-world testing and co-development of five vehicle models underway. Robotics initiatives are expanding the boundaries of mobility.
Executive perspectives: Supporting the vision
Yeong Ho Lee, Executive Vice President and Head of Global Operations Division, addressed the growing competitiveness of Chinese automakers in global markets.
“Hyundai Motor is responding to new competitors with differentiated service experiences, strategic financial partnerships, and a strengthened eco-friendly powertrain portfolio. Our ability to align cross-functional strategies is key to maintaining our leadership."
Chang Hwan Kim, Executive Vice President and Head of Electrification Energy Solutions Tech Unit, shared Hyundai Motor’s electrification roadmap.
“Hyundai Motor has built one of the most diverse electrification portfolios in the industry. From HEVs to EREVs and FCEVs, we’re developing technologies that maximise customer value, safety, and performance. Our upcoming EREV system will offer over 600 miles of range with breakthrough battery efficiency.”
Hae In Kim, Executive Vice President and Head of HR Division, emphasised the importance of employee growth in a rapidly changing environment.
“In the age of AI, deep and broad expertise is essential. We’re investing in global HRD frameworks like H-SENSE and career solution maps to help employees expand their capabilities. At Hyundai, growth through work—particularly on global and cross-functional projects—offers a distinctive opportunity, as the company’s success is intrinsically linked to the growth of its people.”
Closing remarks: From vision to everyday values
Closing the Leaders Talk, President Muñoz encouraged employees to embrace change and prepare for long-term growth:
“Our Executive Chair’s 'Progress for Humanity' vision is a commitment to make mobility safer, more sustainable, and more accessible for everyone. That starts with how we treat each other, how we serve our customers, and how we show up in our communities every day."
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit.
Launched in Europe in 2021, the brand’s award-winning premium models offer a luxurious ownership experience, defined by advanced technologies, dynamic performance and the trademark ‘Athletic Elegance’ design philosophy. Committed to a more sustainable future, the Genesis lineup in Europe includes GV60, Electrified GV70 and Electrified G80, offering effortless refinement, intelligent features, and unique interior concepts inspired by ‘the beauty of white space’.
Headquartered in Frankfurt, Genesis Motor Europe operates in Germany, Switzerland, and the UK - as part of its ongoing market growth strategy, the brand will launch in France, Italy, Spain, and the Netherlands in 2026. Underlining its position as a design-driven performance brand, Genesis will introduce GV60 Magma, its first high performance model, and debut the Genesis Magma Racing LMDh car in the 2026 World Endurance Championship.
For more information about Genesis, please visit www.genesis.com.
