- Hyundai Motor Group reinforces commitment to Europe with ‘Square Campus’ expansion at Hyundai Motor Europe Technical Center
- New €150m facility underpins the development of advanced, market-leading technologies for European customers
- Investment includes one of the world’s largest semi-anechoic chamber, climate testing and EV charging laboratory
- Square Campus enhances collaboration with the Group’s main R&D facility in Namyang, Korea, to deliver exciting new Hyundai, Kia and Genesis models
Hyundai Motor Group (the Group) today announced the opening of a new €150m facility at the Hyundai Motor Europe Technical Center (HMETC) in Rüsselsheim am Main, Germany, marking a major milestone in its commitment to European innovation and engineering excellence.
Square Campus is the most significant investment in R&D facilities at HMETC since the opening of the Round Campus in 2003, underpins the development of innovative, market-leading technologies, and will play a vital role in the development of future Hyundai, Kia and Genesis models in Europe.
Tyrone Johnson, Managing Director at Hyundai Motor Europe Technical Center, said: “The investment at Square Campus is a clear sign of our commitment to the region and reflects the importance of Europe in our long-term growth strategy. The extensive new capabilities at HMETC give us more independence and flexibility, while creating exciting new opportunities for collaboration between our brands. Fundamentally, Square Campus will also support us as we continue to grow our market share in Europe, developing new vehicles and technologies designed around the needs of our customers.”
Advanced Facility Unlocks New Capabilities
The 25,000m2 site is equipped with the largest semi-anechoic chamber within the Group, allowing unrestricted noise, vibration and harshness (NVH) and drive-by noise testing with complete independence from weather conditions.
Highly advanced dyno facilities at Square Campus play a key role in development, allowing comprehensive testing of vehicles and individual components. These facilities are compatible with all-electric, hybrid and internal combustion engine (ICE) powertrain applications. The site is also equipped with a new electric vehicle (EV) charging laboratory, a state-of-the-art driving simulator, and new facilities for extended electronics system development — including over-the-air-updates (OTA), cybersecurity, and Advanced Driver Assistance Systems (ADAS).
These industry-leading capabilities allow HMETC to test and validate every type of vehicle under real-world conditions, while developing future products tailored to the unique expectations of European customers. The investment at Square Campus forms an essential part of the Group’s strategy, underlining its position as a leader in advanced technologies.
While real-world prototype testing will remain a crucial part of the development journey, Square Campus protects against the challenges associated with external outdoor testing and complements the Group’s existing global testing and knowledge sharing programs.
Sustainable Design, Enhanced Collaboration
Square Campus supports the Group’s environmental objectives, incorporating recycled materials, photovoltaic panels and heat pump systems. This reflects the Group’s broader commitment to developing sustainable mobility solutions and achieving zero-tailpipe emissions globally by 2045.
The significant expansion is also a foundation for the continued growth of HMETC’s team, which has increased by 20 percent since 2024. The organization now employs more than 500 employees. This investment in talent and technology simultaneously drives a new phase of integrated innovation, bringing together experts from across disciplines to advance the Group’s vision for sustainable, connected mobility.
European development will continue at HMETC’s facilities at the Nürburgring, opened in 2013. This facility was also expanded thanks to a €13m investment in January 2025, with an additional 834m2 of cutting-edge testing facilities, dedicated workshop areas and specialised laboratories.
