- Record third quarter pushes Kia’s total year-to-date sales up 9 percent over 2024
- Double-digit dealer sales growth through the first three quarters of 2025
- Year-over-year, Kia’s electrified models grew 26 percent; sedans 19 percent; and SUVs 6 percent
- EV9 achieves best any month and best any quarter records, with 3,094 and 7,510 units sold, respectively
Kia America delivered 65,507 units in September, a 11 percent increase over September 2024, and achieved a new record with any-quarter sales totaling 219,637 units. This brings the total sales for the first three quarters to a record-breaking 636,148 units while the year-to-date sales through Kia dealers also set a new record with 583,163 units through September. These record-setting performances represent 9- and 10-percent increases, respectively, over the same period last year, and have Kia on pace for a third consecutive annual sales record.
Six Kia models – K5 (+85 percent); Carnival (+48 percent); Telluride (+13 percent); Sportage (+13-percent); Sorento (+7 percent); and K4 (+4 percent) posted notable increases over the first three quarters of 2024. And through September, sales of Kia’s electrified models (+26 percent); sedans (+19 percent); and SUVs (+6 percent) increased over the same period last year, illustrating the popularity of the brand’s diverse model line-up.
“As we begin the last quarter of the year, these best-ever sales performances set the Kia brand on perfect trajectory to achieve yet another annual sales record and the brand’s highest-ever market share,” said Eric Watson, vice-president, sales operations, Kia America. “And with the most significant, double-digit increases seen in Kia’s electrified and sedan models, which highlight the strong appeal and competitive strength of Kia’s diverse model line-up, we are confident that the wide variety of vehicles in our world-class model line-up will continue to attract both repeat and new customers to Kia showrooms well into 2026.”
In addition to the monthly sales performance, Kia America also made additional announcements, including:
- Pricing for the 2026 Sorento SUV. Available in ICE, HEV and PHEV powertrains and featuring a host of exterior enhancements, the Sorento also boasts a new leather-trimmed steering wheel that more closely identifies it with other models in the Kia lineup. Pricing for the 2026 Sorento SUV ICE starts at $32,190 MSRP[1]; the Sorento HEV starts at $38,890 MSRP; and the Sorento PHEV starts at $48,290 MSRP.
- The second installment of a two-part creative campaign for the Sportage SUV, this time featuring the 2026 Sportage Hybrid model. As the fast-growing brand’s best-selling nameplate, the 2026 Kia Sportage advances design, innovation, technology and convenience across three diverse powertrains, including the powerful turbo hybrid model.
MONTH OF SEPTEMBER | SEPTEMBER YTD | |||
Model | 2025 | 2024 | 2025 | 2024 |
EV9 | 3,094 | 2096 | 12,448 | 15970 |
EV6 | 2,116 | 1,612 | 11,077 | 15,985 |
K4/Forte | 8,829 | 10,266 | 107,643 | 104,004 |
K5 | 5,290 | 4,898 | 52,581 | 28,476 |
Soul | 4,069 | 4,016 | 40,408 | 40,094 |
Niro | 2,446 | 1,687 | 20,109 | 25,132 |
Seltos | 4,635 | 3,877 | 40,065 | 48,177 |
Sportage | 14,515 | 11,163 | 134,102 | 118,758 |
Sorento | 6,502 | 6,572 | 74,012 | 69,176 |
Telluride | 8,408 | 8,699 | 92,498 | 81,754 |
Carnival | 5,603 | 4,027 | 51,205 | 34,727 |
Total | 65,507 | 58,913 | 636,148 | 584,170 |
[1] MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary.