- February 2026 global sales of 247,401 units, down 2.8% Y/y
- Kia’s EV sales in Korea reached a new monthly record of 14,488 units in February
- The Kia Sportage, Seltos SUVs and the K4 sedan continue to drive sales momentum
Kia Corporation today announced that its global sales slid 2.8 percent from a year earlier to 247,401 units in February 2026, as the Lunar New Year holiday resulted in fewer working days in Korea.
The Kia Sportage and Seltos SUV models led the brand’s sales in February, selling 47,081 and 24,305 units globally, respectively. The K4 supported the performance with 18,434 units.
Sales outside of Korea
Outside of Korea, Kia recorded sales of 205,005 units, down 1.5 percent compared with the same period in 2025.
In markets outside of Korea, the Sportage SUV led the brand’s sales, recording 43,281 units. The Sportage was followed by the Seltos SUV, which sold 22,875 units, and the K4, which recorded sales of 18,434 units.
Korea sales
In February, Kia sold 42,002 units in the Korean market, an 8.7 percent decrease compared with the same period last year. The decline reflects fewer working days in February 2026 due to the Lunar New Year holiday, whereas the holiday fell in January in 2025.
The Sorento SUV led the company’s passenger vehicle sales in its home market, with 7,693 units. This was followed by the PV5 with 3,967 units and the Sportage SUV with 3,800 units.
Kia sold 14,488 electric vehicles in February, recording the highest monthly EV sales ever in the Korean market. The company became the first in the Korean market to surpass 10,000 units in monthly EV sales.
The PV5 led with 3,967 units, followed by the EV3 with 3,469 units and the EV5 with 2,524 units.
Kia aims to build stronger sales momentum by focusing on new and electrified models, including the Seltos Hybrid, PV5 and EV5. The company will continue to reinforce its global EV leadership by implementing customer-driven strategies.
Kia global sales – February 2026
Subject | February -26 | February -25 | YoY change | January -26 | MoM change | 2026 YTD | 2025 YTD | YTD change |
Korea sales | 42,002 | 46,003 | -8.7% | 43,107 | -2.6% | 85,109 | 84,406 | 0.8% |
Overseas sales | 205,005 | 208,027 | -1.5% | 202,323 | 1.3% | 407,328 | 409,327 | -0.5% |
SPV | 394 | 385 | 2.3% | 261 | 51.0% | 655 | 560 | 17.0% |
Total | 247,401 | 254,415 | -2.8% | 245,691 | 0.7% | 493,092 | 494,293 | -0.2% |
Editor’s note
* Sales results are based on wholesale unless otherwise specified
* Monthly sales figures provided in this release are unaudited and on a preliminary basis. Data may be subject to future update
* With the change in business results categorization in 2023, special purpose vehicle sales are recorded separately
* Special purpose vehicles (SPV) include various specialized vehicles. Sales figures account for sales in Korea and overseas markets
