- Kia’s global sales in 2025 reached 3.13 million units, breaking annual global record
- Outside of Korea, Kia sold 2,584,238 units, up 2% Y/y
- In Korea, Kia sold 545,776 units, up 1% Y/y
- In 2026, Kia targets sales of 3.35 million units globally
- Kia aims to solidify electrification leadership with expanded hybrid lineup for key SUV models
Kia Corporation announced today global sales of 3,135,803 vehicles in 2025, posting a new annual global sales record. This represents a 2 percent increase compared with the same period last year.
Excluding special purpose vehicles, Kia’s 2025 sales in markets outside of Korea saw a 2 percent rise over the previous year, to 2,584,238 units. Sales in Korea totaled 545,776 units, a 1 percent increase.
The Sportage SUV topped the 2025 global sales rankings by model, selling 569,688 units, followed by the Seltos SUV (299,766 units), and the Sorento SUV (264,673 units).
The company’s best-ever annual sales performance was supported by the launch of competitive new models such as the Kia EV3, as well as the new K4 sedan and hybrid Carnival MPV, along with stabilized industrial conditions and flexible business operations that increased vehicle production and supply.
In 2026, Kia is targeting global sales of 3,350,000 units. The brand expects to sell 2,775,000 vehicles outside of Korea and 565,000 units in Korea. Kia also expects to sell 10,000 special purpose vehicles worldwide.
Kia successfully maintained global growth momentum last year through market-specific sales strategies, overcoming an uncertain industry environment, including tariff impacts. The company focused on hybrid expansion in the U.S. and strengthened its market position in Europe through volume EV growth.
This year, Kia plans to sustain sales momentum and enhance its global market presence by expanding its hybrid lineup for key SUV models, including the new Telluride SUV and Seltos SUV models, while increasing production and reinforcing global supply chain sustainability.
Kia’s 2025 Global Sales Results
Region | Dec. ’25 | Dec. ’24 | Y/y Change | 2025 | 2024 | Y/y |
Korea | 44,577 | 46,070 | -3% | 545,776 | 540,010 | 1% |
Outside of Korea | 191,624 | 193,769 | -1% | 2,584,238 | 2,543,168 | 2% |
SPV | 471 | 616 | -24% | 5,789 | 6,122 | -5% |
Global | 236,672 | 240,455 | -2% | 3,135,803 | 3,089,300 | 2% |
Kia 2026 Global Sales Targets
Region | 2026 Targets | 2025 Results |
Korea | 565,000 | 545,776 |
Outside of Korea | 2,775,000 | 2,584,238 |
Special Purpose Vehicles | 10,000 | 5,789 |
Global | 3,350,000 | 3,135,803 |
Editor’s note
* Sales results are based on wholesale unless otherwise specified
* Monthly sales figures provided in this release are unaudited and on a preliminary basis. Data may be subject to future update
* With the change in business results categorization in 2023, special purpose vehicle sales are recorded separately
* Special purpose vehicles (SPV) include various specialized vehicles. Sales figures account for sales in Korea and overseas markets
