- September 2025 global sales of 268,238 units, up 7.3% Y/y
- Sales in Korea climbed to 49,001 units, up 28.5% Y/y
- Outside of Korea, Kia sold 218,782 units, up 3.7% Y/y
- Kia RV models such as Sportage, Seltos and Sorento led the company’s sales
- Kia recorded its highest-ever Q3 sales, with 784,988 units sold from July to September
Kia Corporation today announced total global sales of 268,238 units in September 2025, a 7.3 percent increase year over year.
Strong and consistent growth in EV and hybrid models fueled robust sales, while strong demand continued for core RV lineup like the Sportage and Seltos SUV.
Kia RVs led the company’s sales in September, with the Sportage SUV selling 49,588 units globally. The Seltos SUV backed up this strong market performance with sales of 27,052 units, followed by the Sorento SUV, which sold 20,393 units.
Sales outside of Korea
Sales outside of Korea, excluding special purpose vehicles, were up 3.7 percent compared with the same period in 2024, to 218,782 units.
In markets outside of Korea, the Sportage SUV led the brand’s momentum, recording 43,172 sales, followed by the Seltos SUV with 22,087 units. Combined sales of the K4 and K3, also known as Forte in some markets, totaled 18,662 units.
Korea sales
In September, Kia sold 49,001 units in the Korean market, a 28.5 percent increase compared with the same period last year. This year’s increased number of business days in September created a base effect that boosted sales performance compared with last year, when South Korea observed its ‘Chuseok’ Thanksgiving national holiday during the same month.
The Sorento SUV led the company’s passenger vehicle sales in its home market, with 8,978 units sold in September. The Carnival MPV followed, with sales of 6,758, while the Sportage SUV recorded sales of 6,416 units.
Kia achieved its highest-ever third-quarter sales performance since it began automobile sales in 1962. From July to September this year, Kia sold a total of 784,988 units, marking a 2.8 percent increase over the 763,618 units sold in the third quarter of 2024.
Kia aims to maintain its strong sales momentum through its EV lineup, including EV4, EV5 and PV5. The company is strengthening its global leadership in electrification by leveraging customer-centric strategies and making strategic investments.
Kia global sales – September 2025
September 2025 | September 2024 | YoY change | August 2025 | MoM change | 2025 YTD | 2024 YTD | YTD change | |
Korea sales | 49,001 | 38,140 | 28.5% | 43,501 | 12.6% | 413,942 | 399,990 | 3.5% |
Overseas sales | 218,782 | 211,060 | 3.7% | 209,901 | 4.2% | 1,954,987 | 1,915,415 | 2.1% |
Special Purpose Vehicle sales | 455 | 700 | -35.0% | 541 | -15.9% | 3,595 | 4,000 | -10.1% |
Total sales | 268,238 | 249,900 | 7.3% | 253,943 | 5.6% | 2,372,524 | 2,319,315 | 2.3% |
Editor’s note
* Sales results are based on wholesale unless otherwise specified
* Monthly sales figures provided in this release are unaudited and on a preliminary basis that may be subject to future update
* With the change in business results categorization in 2023, special purpose vehicle sales are recorded separately
* Special purpose vehicles include various specialized vehicles. Their sales figures account for sales in Korea and overseas markets
