- Kia continues to promote sports by partnering with the most important tennis tournament in South America.
- The sponsorship of the 2026 Rio Open strengthens Kia’s global presence in tennis, alongside iconic partnerships such as the Australian Open.
- Official mobility, regional hospitality, and exclusive experiences designed to connect fans with the excitement of the sport.
Since 2023, Kia has maintained a strategic alliance with the Rio Open – ATP 500, the most significant tennis tournament in South America. Beginning in 2026, the brand expands its participation as a regional sponsor, reaffirming its long-term commitment to the event and strengthening its connection with fans in key markets across the region.
This collaboration reflects Kia’s spirit: moving forward with determination, pushing boundaries, and promoting sports as a driving force for change aligned with the values of innovation, passion, and progress that define the brand globally. Tennis embodies principles deeply shared by Kia, such as discipline, excellence, and the constant pursuit of evolution.
Why is Kia a sponsor of the 2026 Rio Open?
Being a sponsor of the 2026 Rio Open, held from February 14 to 22 in Rio de Janeiro, Brazil, allows Kia to bring its concept of Movement with Emotion to one of the most vibrant and influential sports stages in Latin America.
The tournament represents not only a high-impact sports platform but also a key opportunity to emotionally connect with fans, reinforcing the brand’s closeness to the public and its commitment to experiences that inspire and create value.
How does this sponsorship fit into Kia’s global tennis strategy?
Kia’s commitment to tennis is global, consistent, and long-term. Internationally, the brand is the Major Partner of the Australian Open, one of the four Grand Slam tournaments, with which it celebrates 25 years of a historic partnership in 2026.
This strategy is strengthened through regional initiatives such as the Rio Open, which consolidate Kia’s vision to foster sports experiences that connect cultures, promote innovation, and create memorable moments for millions of people worldwide.
How does Kia contribute to the 2026 Rio Open experience as an official sponsor?
Kia moves alongside the tournament’s main players through an official fleet of 10 vehicles dedicated to transporting athletes, tournament staff, and special guests, ensuring efficient, comfortable mobility aligned with the brand’s highest standards.
Models such as the Kia Niro, Kia Sportage, and the new Kia EV5 will be present throughout the event, reflecting Kia’s commitment to offering new mobility experiences and accelerating the transition to a more sustainable future by integrating technology, design, and environmental responsibility.
What experiences will guests and attendees enjoy during the tournament?
In this edition, Kia will develop an exclusive Hospitality Program, bringing together guests from various countries across the region, including Argentina, Brazil, Chile, Colombia, Ecuador, Honduras, Paraguay, and Peru to enjoy a comprehensive experience that blends world-class sports, local culture, and emotion.
Participants will enjoy the tournament from an exclusive perspective, closely connecting with the intensity of the clay court and immersing themselves in the cultural richness of Rio de Janeiro, creating memories that transcend the sporting event.
Additionally, attendees will be able to interact with Kia vehicle exhibitions, where innovation, design, and technology meet the passion for tennis, strengthening Kia’s presence both on and off the court.
Why do Kia and sports form a partnership that moves with emotion?
Through the 2026 Rio Open, Kia continues to reinforce its bond with sports as a platform for inspiration, connection, and transformation. People, places, and emotions come together to show that mobility is not just movement: it is an experience to be lived, felt, and remembered.
